paid marketing

Do Twitter Ads Really Work

UPDATED! This post has been updated for 2018 to help you get the most out of Twitter Ads! As far as marketing topics go, PPC is always a hot topic. This is something that everyone from the solopreneur building a business out of their parent’s spare bedroom to the head of a multinational enterprise wants to […]

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Marketer’s Guide to Reddit Advertising

Reddit is infamous for being a marketing graveyard. Full of buried links from entrepreneurs and marketers that just didn’t “get it.” But Reddit shouldn’t be nearly as scary as people make it sound. Sure, if you’re a spammy marketer that doesn’t care about his customers, you will fail. I cannot help you. But if you’re

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The Ultimate Guide to Running Ads on Snapchat

Since its inception, Snapchat has been changing the game for social engagement. If you can remember so far back as 2012, everyone was skeptical that Snapchat would ever monetize well. They didn’t see how the platform could leverage advertising the way Facebook was. Since then, they have surprised people time after time, launching new, unique,

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