It’s three a.m. You’re uneasy, but you don’t really know why. You’ve recently audited your accounts, you’re on top of your routine maintenance, and you’re actively testing ways to increase efficiency and grow your account. You’ve done your due diligence, so why the nagging feeling that something’s wrong? Since you can’t sleep, you decide to check […]
Don’t let unwanted automated ad extensions keep you up Read More »
You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless of the size of your budget. The budget of a PPC campaign can play an important role in its performance. However, it doesn’t guarantee successful results without a proper planning first. It’s common
PPC budget strategy: Tips for success on a limited budget Read More »
In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off? To find out, search intelligence platform Adthena has analyzed the paid search landscape in the run-up to
How to get the best visibility for your PPC ads in the run-up to Black Friday Read More »
