paid search tools

ClickZ Buyers Guide | Bid management platform review: Kenshoo

Bid Management, bid management software, Bid Management Tools, Kenshoo, MarTech, paid search tools, PPC, SEO, SEO BLOG, social / Good To SEO

Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors. The first in the series is dedicated to bid management platforms. With more than $90 billion spent on paid search in 2017, these software […]

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ClickZ Buyers Guide | Bid management platform review: Acquisio

Acquisio, Bid Management Tools, paid search, paid search tools, PPC, SEO BLOG / Good To SEO

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The must-have tools for paid search success

Custom AdWords scripts, Google AdWords, paid search tools, PPC, PPC Tools, SEO BLOG / Good To SEO

Paid search marketers look to technology to provide them with a competitive advantage. AdWords is host to a range of increasingly sophisticated features, but there are also numerous third-party tools that add extra insight. Below, we review some of the essential tools to achieve PPC success. The paid search industry is set to develop significantly through

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