If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising dollars may be a big part of your PPC campaign, it’s really the how behind the spend that matters. More money doesn’t necessary equate to a successful campaign, and before you up your budget for […]
Top trends to increase value for paid search spend Read More »
SAN JOSE — Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to the challenges of adapting to changing technologies, advances in automation and evolving client capabilities and staff skill requirements that come with transformation. To better understand how digital agencies are evolving to meet
Client in-housing, competition for talent top digital agency concerns Read More »
The new year often comes with a resolution to find a new job. As such, many companies put off their hunt for new talent until after the holidays. That makes January the perfect month to review resumes and make sure they’re up to date on the skills employers are looking for. And for those looking
Top skills for PPC, Paid Search, and SEM Specialists in 2019 Read More »
Chart of the week: People are happy to trust a paid ad if it seems to provide the answer they are looking for A third (33%) of people will click on a paid search ad because it directly answers their search query. According to new research by Clutch, people are happy to trust a paid
33% will click on paid ads that answer their search query Read More »
You’ve heard it before. Whether it’s a new idea you’re gearing up to pitch, or a request handed down to you from upper management. “Show me numbers!” Thus, you have carefully examined and prepared data that show exactly what has happened in your accounts to-date, what’s worked and what hasn’t, and you are equipped to
PPC Divination: Forecasting Uncertainty in Excel Read More »
If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place. Here we’ll be looking at Google Ads (formerly known as Google AdWords): Google’s own advertising service which allows you to place search results for your website on
Welcome fellow eCommerce PPC laborer, to that annual moment of glory, reward, doom and failure. A weekend of highs and lows, a weekend of anticipation and excitement as the first revenue numbers begin to roll in. A weekend of last minute phone calls and fear as Amazon takes over your auction insights report. This is
The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion Read More »
Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the update and this time they mean it! In this article, I’ll talk about some of my likes, dislikes and general experiences with the new interface. Here are some initial comments
For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s time to start thinking through your holiday advertising strategy. There are a variety of tricks you can use to reach the right customer base and give them an online shopping experience that will not
5 ways to make your holiday advertising campaigns more profitable Read More »
Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital marketers conducted by Third Door Media, the parent company of Marketing Land, found that 80 percent of those currently advertising on the e-commerce platform plan to
