Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article is not an exposé of bad agencies, nor is it to “name and shame” any […]
SEO agencies – Important questions to ask before choosing one Read More »
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a novice PPC manager to create and launch pretty good campaigns. That’s terrific. The
Do you still need a PPC tool with the new Google Ads? Read More »
Over the years, many companies have debated whether you should or should not bid on your own brand terms. Some article suggests you should not waste your money and others believe it is a no-brainer. In a previous article Why Brand Ad Campaigns are So Important, I discussed the reasons why you should bid on branded
What Happened When We Paused PPC Brand Campaigns Read More »
Controlling the search position of your brand is very important to your business. However, this has become increasingly difficult due to changes in Google brand policies that have opened the door to competitors stealing (or buying) your brands traffic and business. Puneet Vaghela, Head of Paid Search at PHD UK, a global communications planning and media
The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Newaz Chowdhury My name is Newaz but I also go by Oz. I help run marketing projects within my company. I help with keyword research for SEO/PPC marketing. I project manage our SEO
Funnels are all the rage these days. Everyone and their brother are ready and waiting to sell you a funnel. Just recently, I was at a baseball game, and I swear the peanuts guy was walking up and down the steps yelling, “Funnels, get your funnels — fresh hot funnels!” Obviously, I’m kidding, but lately,
Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). Total paid clicks grew 33% year over year, while the cost per click dropped 11%.
Success on Amazon can best be described as a game of tactics, with brands needing to constantly adjust to the practices of new competitors, consumer behavior or changes within Amazon itself. For companies looking to push their way to the top, or stay there, it can be tempting to minimize the chaos of Amazon by
When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an holistic view of your marketing efforts and optimize each channel with insights you wouldn’t get by keeping things in silos. Search is all about capturing
How to transfer insights from search to social campaigns Read More »
Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new time-saving features of AdWords. In the last 6 years, there have been many changes to the AdWords dashboard and a revolution in the other tools and software you can use
