When you have a smaller digital marketing budget, every dollar counts, and you often need to get creative to make sure your ads show where you want. In this post, I’ll walk through a few important tactics to utilize if you are launching a new program or if you have an established program with a […]
Five things to do on a small digital marketing budget Read More »
How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients. It can be a challenging question to answer as there are often several factors going into the ACoS. However, in my time managing Amazon accounts I’ve come up with
4 Steps To Saving Money & Lowering ACoS on Amazon Read More »
A colleague and I attended F8 2019 in San Jose where a big focus was the power of ad creative. Many of the speakers emphasized that creative has the power to either make your campaign or break it because the creative element of paid social marketing is becoming more important. The conference included conversations about
Facebook F8 Conference: Seer’s Take on Ad Creative Updates Read More »
On the heels of another Google Marketing Live event, we are reminded that our beloved PPC world is always “under construction.” As the industry giants aim to grow and retain market share, competition on the advertiser level remains just as fierce as ever. Advertising costs are perpetually rising, but KPI targets tend to remain static.
3 Paid Social Platforms to Diversify Your PPC Investment Read More »
Last week, myself and a colleague attended the F8 Conference in San Jose. F8 is Facebook’s yearly developer conference where they take time to announce new products, features, and other key topics. On Tuesday, Mark Zuckerberg delivered the opening Keynote on a topic top of mind for many– privacy. His keynote, titled, ‘The Future is
Facebook F8 Conference – Keynote Announcements & Impact to Marketers Read More »
Facebook recently announced they will take strides to lessen the potential for discriminatory advertising practices by limiting the targeting capabilities for certain industries, including ads for housing, employment, and loans. Previously, Facebook largely relied on advertisers to comply with its anti-discrimination policies but did not actively block them from using the targeting categories. Moving forward,
Facebook Removes Ad Targeting Options for Certain Industries Read More »
Are you looking for a new and easy way to gather leads? Looking to promote some kickass content and gather leads while you promote it? Look no further than LinkedIn’s lead gen forms. Lead gen forms come pre-filled with LinkedIn profile data, letting members send you their professional info with just a couple of clicks.
What You Need to Know About LinkedIn Lead Gen Campaigns Read More »
In an effort to make advertising easier for advertisers, Facebook is rolling out a new redesigned Ads Manager, including a handful of shiny new features! ✨ Keep in mind that the old Ads Manager will be available until May 1st, but we recommend using the redesigned UI as much as possible to get acclimated to the
Listen up Paid Social Advertising practitioners, we’ve got another industry update for you and your clients! In an effort to maximize cost efficiency while driving volume for your clients’ primary KPIs, Facebook is introducing a new bidding strategy called Cost Cap Bidding to select advertisers throughout the year. Cost Cap simplifies campaign management and helps you focus
Join Seer as we take a deep dive into Facebook audience strategy with our audience first mentality. The paid social marketing funnel illustrates the consumer’s journey to a brand through social marketing. Consumers enter the funnel through prospecting and move further down the funnel the more we retarget them. The funnel shows how consumers come
All You Need To Know When Creating a Facebook Audience Strategy Read More »
