As marketers, we advertise on LinkedIn to target the right professionals for our clients’ business. The platform is a powerful tool with its wide gamut of demographic targeting, and its commonly leveraged for its skills targeting offering. Until now, though, the platform hasn’t offered lookalike udiences like Facebook has. That is changing! LinkedIn is rolling […]
LinkedIn Introduces Lookalike Audiences | Seer Interactive Read More »
What is Relevance Score and why is it important? Relevance Score is a single metric calculated based on positive and negative attributes an ad receives from its target audience. Positive attributes can be video views, link clicks, conversions, etc, while negative attributes can be if users are often hiding or reporting said ad. Ads are
Facebook constantly expands its advertising offerings by introducing new features to accommodate advertisers in their effort to make the most out of their platform. Whether it is creating ads that tell the brand’s story with carousel ads, immersing users in their brand’s world with Canvas or Stories ads, or cutting down the time to create
In September 2018, Pinterest reported that 250 million people used the social platform every month, which is 25% more than the number of people who used Pinterest in September 2017. This year-over-year growth is astounding since Pinterest is a lot younger than other social platforms (launched in 2010). Pinterest has become another vital channel to
The Dos and Don’ts of Getting Started with Pinterest Advertising Read More »
Available ad impressions on social media are hitting a wall as user growth slows, driving up CPC and CPM prices. As demand increases, it becomes even more important for advertisers to properly optimize campaigns to maximize their return on investment for paid social. According to Merkle’s Q2 2018 Digital Marketing Report, advertiser spend increased 40%
Tips to maximize ROI on paid social: Facebook + Instagram Read More »
As you’ve probably seen, YouTube has come under scrutiny over the past few years due to limited control over ad placements. As a user-generated content platform with over 400 hours of video uploaded every minute, YouTube cannot evaluate the subject matter of the content uploaded in real time. Earlier this year, CNN reported that ads
Not many people know this, but the second-largest search engine behind Google is actually YouTube. With 1.5 billion people watching over one billion hours of video a day, YouTube is gathering a lot of data on its users. All of this data allows advertisers to target specific audiences with a high level of granularity. YouTube has
Getting Granular with YouTube Audience Targeting Read More »
Ah yes, LinkedIn is finally taking the steps to align more with Facebook and is making our lives easier with their new objective-based campaign creation tool. This is something that all of us paid social lovers have been waiting for, so we’re excited to try it out! This rolled out on November 14th. What
Objective Based Advertising: LinkedIn’s New Campaign Creation Tool Read More »
Hitting paid search budget goals can be surprisingly difficult for certain clients, and certain campaigns. When initial volume isn’t there, you try everything you can think of: search query analyses, keyword expansions, increasing bids, etc. No matter what you do, your campaigns won’t spend and generate the level of performance that your client needs to
Multi-Channel Marketing: Improving PPC Campaigns with Social Read More »
The digital landscape is changing, and we as marketers have to change with it. Customers want information right at their fingertips, quickly! With 500+ million active users and 80% of that audience following a business on Instagram, you should be leveraging Instagram within your digital marketing strategy. “Instagram is a place where visual expression from
The Four Most Effective Types Of Instagram Ads: Your Official Cheat Sheet Read More »
