LinkedIn is expanding their ad formats (on top of the original ad formats) to give us a new option: carousel ads. This is something that we’ve expected LinkedIn to adopt for quite some time, since Facebook has had this option for awhile now. What exactly are carousel ads? Carousel ads are a an ad format […]
LinkedIn Carousel Ads: What are They and How Do I Leverage Them? Read More »
It’s likely you’ve landed yourself on this post because you’re either 1) curious about how to advertise on twitter or 2) you want to launch a Twitter campaign for your client but aren’t really sure where to start. Is Twitter the right platform? Before you launch on Twitter, it’s important to make sure that it’s
How to Build a Twitter Campaign Read More »
Conversion tracking is the most important and valuable aspect of digital marketing. It lets you track the actions on your site that drive value for your business, whether those are purchases, content downloads, lead form fills, or video views. Without it, digital marketers would be spending money blindly and probably losing their jobs in the
Measure Your Twitter Campaigns with Conversion Tracking Read More »
On October 5th, Facebook followed Google’s lead in updating tracking capabilities to include the ability to better track consumers through multiple sites on Safari using first-party cookies. Dig into what this update means and how it might affect your business’ Facebook advertising. Advertisers will now be able to continue to target consumers on many browsers
The Facebook Pixel Update: What It Means & How To Use It Read More »
We’ve all been there — You have a client who wants to run on a channel you’re unfamiliar with. You do what we all do and start to dig in to learn the ins and outs the best you can. There’s A LOT to take in with all the various Paid Social engines, creative platforms,
Beginner’s Guide to Paid Social Media Advertising Read More »
If you run any sort of Facebook or Instagram campaigns at volume, you’ve probably noticed how well video content does. Whether the goal is driving landing page views or general brand awareness, videos tend to perform very well. While this is great for agencies and companies with full-fledged creative departments, videos have typically been a
Create Instagram and Facebook Ready Videos Using Still Images Read More »
A theme has been consistently popping up in my day to day conversations regarding the rapid pace of the digital marketing world. These discussions have gone on to expand upon how difficult it is to keep up. Today, the Twittersphere was abuzz sharing an ebook titled, “It Doesn’t Have to Be Crazy at Work,” published
Keeping Up in the Digital Marketing World Read More »
During a recent dive into an auction insights report for one of my clients, I noticed that one of our top paid search competitors was declining in impression share. Our Search dominance was prevailing and I proudly looked down on the competitor <10% stat. I was excited to share the news with my client, but
Ways to Gain Competitor PPC Insights Read More »
Many advertisers today are looking for ways to create their sales funnels within platforms for several reasons. It helps reduce friction, keeping users within the platform and eliminating issues with conversion-rate optimization and bounce rate once the user lands on a webpage. It also avoids issues with using potentially sensitive customer data to build a
Building an In-Platform Facebook Funnel Read More »
A more recent addition to Facebook’s panoply of automation tactics is Budget Optimization. This feature frees advertisers from having to manually set budgets at the ad set level. Instead of setting an arbitrary daily spend for each of your ad sets, this tool optimizes your ad set budgets on an opportunity-by opportunity basis in real-time
Using the Facebook Campaign Budget Optimization Tool Read More »
