Welcome to your amazing marketing career. Today we face the most exciting challenges in the history of the marketing profession. Despite eroding customer trust and privacy concerns: We can connect with our hyper-niche audiences across platforms, channels and devices. Further, We can inform and engage with them in an ever-changing environment to meet their specific needs […]
Marketing Career Advice: Women Tell You How To Triumph Read More »
At This year, I’m thrilled to celebrate International Women’s Day! High profile American women like Ruth Bader Ginsburg, Nancy Pelosi and Alexandria Ocasio-Cortez are the reason. And it’s not about politics! The world and our current language already add too much fuel to that divisive fire. Rather these women, from varied backgrounds and experiences, show
Women In Marketing: How To Beat Career Challenges For The Money Read More »
Marketing Podcast with Pam DidnerPodcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Pam Didner. After almost 20 years in corporate America, where Didner held a variety of senior leadership positions in departments as varied as finance and accounting, supply-chain management, and global marketing strategy, she decided to strike out on
Why Sales and Marketing Need Each Other [Podcast] Read More »
Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Marketing has never needed sales more and frankly, sales people have never needed marketing more than they do today. In this connected world, where people can find out whatever they need to find
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Interviews with Content Marketing World Presenters Books are the ultimate long form content marketing. They’re educational information audiences actively seek. No one knows this better than the Content Marketing World authors! Professionals often write books to establish their authority and influence. My husband discovered this when he wrote the first book on HTML. A book
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How To Transform Your In-Person Event Into Memorable Content While content marketing continues to gain increased marketing attention, standing out in today’s information stream is difficult, if not impossible. Content Marketing Institute’s Robert Rose put it best: “Your job [as a marketer] is to break through the BS!” As major in-person events, conferences deliver content curated
Content Marketing World 2017 Lessons That Will Make You A Better Marketer Read More »
