partnerships

What We Can Learn from Nike’s $39B Marketing Strategy

Air Jordan, apparel brand, athlete, athletic footwear, Augmented Reality, basketball sneakers, Colin Kaepernick, collaboration, fashion designers, footwear market, green grass golf shoes, hip hop, Influencer marketing, Just Do It, Justin Gallegos, Kanye West, Kyrie Irving, Margot vs Lily, Marketing Strategy, NBA star, Nickelodeon, Nike, Nike’s SpongeBob SquarePants Sneakers, partnerships, personalization, Pharrell Williams, rapper, Serena Williams, shoes, sneakerhead, sneakers, Tinker Hatfield, Travis Scott, Women’s World Cup /

With over 1.15K stores globally, 76.7K employees, and $39.12 billion in yearly revenue, it’s safe to say that Nike is at the top of the game right now. What is it like to be the largest sneaker maker who keeps sales surging as the global economy slows? I’ve spent three wonderful days rambling around Nike’s website […]

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Six dos and don’ts of great partnership marketing – Econsultancy

Affiliate Marketing, partnerships /

Partnership marketing is a lucrative channel for most brands. However, as I state in my previous Econsultancy article ‘A complete guide to partnership marketing’ – partnership marketing has in the past been simply swept under the marketing rug. It’s now slowly coming to the forefront, mainly thanks to the rise of digital tech and social

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