You’ve heard it before. Whether it’s a new idea you’re gearing up to pitch, or a request handed down to you from upper management. “Show me numbers!” Thus, you have carefully examined and prepared data that show exactly what has happened in your accounts to-date, what’s worked and what hasn’t, and you are equipped to […]
PPC Divination: Forecasting Uncertainty in Excel Read More »
Targeting the competition is an advertising tactic that’s been around since the Mad Men days, and it’s evolved into bidding on competitor keywords in AdWords. This tactic has its benefits because your competitors are attracting prospects via Search that would surely make a good fit for your business, and in some cases they may already
Similar to how Indochino is revolutionizing menswear with made-to-measure suits, it turns out a custom fit applies to their digital marketing too. In the past year, the fast-growing apparel brand saw over 50% growth in retail, and opened nine new showrooms across North America. The brand’s marketing team of just 12 people are used to
How Indochino Crafted a Tailor-made Digital Strategy with Unbounce Read More »
October 16, 2017 On occasions, clients ask if it is worth bidding on Brand when they show up in the #1 spot in Organic search. It is a great question, after all, it could potentially save money and allow for more budget to go to generic campaigns instead. My response, without hesitation, is yes. In fact,
