pay per click advertising

How to expand marketing reach in the slow season, part 3: Yahoo Gemini

ecommerce, paid search, pay per click advertising, PPC, Search Marketing, search results, Yahoo Gemini /

When most marketers think of Yahoo, they think of low volume and little impact to overall scale. However, Yahoo Gemini is not only search, but it taps into native advertising also. Yahoo is one of the top sites for premium content and generates over 1 billion monthly visitors. Gemini primarily lies in-feed alongside Yahoo’s owned […]

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15 Innovative Approaches to Improve Your Pay-Per-Click Campaigns

ad groups, boost traffic, brands, call to action, click fraud, conversion rate, CTA, Digital Marketing, Google AdWords, keyword planner, Keywords, landing page, long-tail keywords, marketing funnel, Online Marketing, Pay Per Click, pay per click advertising, PPC campaign, Quality Score, SEO BLOG, target audience /

Pay-per-click advertising has become one of the most effective tools available in online marketing. When compared to social media, search engine optimization, content marketing and so on, it stands alone in its potential to see an almost immediate boost in traffic and conversions. Keep in mind, however, that it’s a multifaceted discipline that’s easy to

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