Marketing is all about understanding consumers’ behaviors, needs and motivations and then delivering an experience that aligns with all those points. It’s why I always stress honing in on your customers’ pain points when writing copy, and why marketers will test every different ad format under the sun to see what their audiences respond to. […]
How Neuroscience Affects Customers’ Buying Behaviors Read More »
There’s a strategic cost to the defection of Visa, Stripe, eBay, and more from the Facebook-led cryptocurrency Libra Association. They’re not just names dropping off a list. Each potentially made Libra more useful, ubiquitous, or reputable. Now they could become obstacles to the token’s launch or growth. Fearing regulators’ inquiries not just into their Libra
Why each Libra member’s mutiny hurts Facebook – TechCrunch Read More »
The floodgates opened today on Facebook Inc.’s Libra Association as no fewer than five more companies exited the group overseeing the social network’s proposed cryptocurrency: Mastercard Inc., Visa Inc., eBay Inc., Stripe Inc. and Mercado Pago. Reports that some companies were looking to withdraw their support from Libra surfaced Oct. 1, with PayPal Holdings Inc. becoming the first to
SAN FRANCISCO — PayPal said on Friday that it had pulled out of the coalition of companies involved in a Facebook-backed cryptocurrency initiative, in the latest headache for the social network’s effort. The proposed cryptocurrency, Libra, has been in the works at Facebook for more than a year and was announced to much fanfare in
PayPal Pulls Out of Libra, Facebook’s Cryptocurrency Project Read More »
Text size While Twitter (TWTR) shares wilt under the threat of government regulation, Jack Dorsey’s other company is on the precipice of an all-time high stock price. Square (SQ) stock, which was trading at $89.65 per share Monday afternoon, is up an eye-popping 158% this year, and 228% over the past 12 months. Since Aug.
Twitter Is Struggling but Jack Dorsey’s Other Company Is Nearing an All-Time High Read More »
Do you accept mobile payments at your business? If not, you could be missing out on a valuable—and growing—source of income. Although some 61% of small businesses admit to having cash flow problems, many aren’t taking advantage of smartphone technology to accept payments from customers. Small business owners and mobile payments Today, there are more and more
The Benefits of Accepting Mobile Payments at Your Business Read More »
The web has made it incredibly easy for anyone to sell digital products directly to customers through websites, social media, and email newsletters. You can sell PDF ebooks, MP3 music, photos, software apps, gift cards, license keys, coupon codes, website templates, fonts, graphics, video courses, and many more downloadable files. While there are quite a
How to Sell Digital Products with Google Drive and PayPal Read More »
The real secret to Venmo is that it’s not just a payment transaction, it’s really a social experience, says PayPal CEO Dan Schulman. “It really is tying into this desire in the millennial generation to tie into your social network,” noted Schulman. “It’s really a social experience. You do a payment, you tag it, you
The Real Secret to Venmo is the Social Experience, Says PayPal CEO Read More »
American fintech company Brex has just launched a new corporate credit card designed specifically to assist startups. The news of this unique credit card also comes on the heels of Brex’s recently concluded Series B funding round. The company was able to raise $57 million courtesy of investors like PayPal co-founders Max Levchin and Peter
Brex Raises $57 Million to Launch New Credit Card for Startups Read More »
Google’s rebranding of Google Pay this year was done to make twofold transactions go more smoothly. Now, the company is integrating PayPal into the mix. This will enable PayPal users to pay bills and make purchases without having to log in or out of Google services. The integration between Google and PayPal will go live
PayPal Will Soon Integrate More Payment Options With Google Services Read More »
