Brendon Craigie is the co-founder and managing partner of Tyto, a pan-European PR agency. Econsultancy caught up with him to find out how he came to start his own business, why he loves PR, his favourite tools for getting the job done, and his advice to B2B marketers struggling to cut through the noise. (If […]
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A culture of learning and development (L&D) is crucial for companies that want to compete in industries facing disruption. According to Econsultancy’s ‘How Marketers Learn‘ report, the organisations that invest in people and digital skills fall into the optimum category of performance, outperforming their peers in every industry. So, while learning and development should be
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Katherine Sale is Director of Operations at Croud London, a global digital marketing agency with the world’s first crowd-sourced network of digital experts. We caught up with Sale as part of our ‘Day in the Life’ column to find out what life at Croud is like and what her job entails. If you would like
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Tom Young is the Digital Propositions Manager at Just Group, a UK financial services group specialising in retirement products and services. We caught up with him to find out how he came to work in financial services, his favourite brands and campaigns, and why it pays for marketers to step outside their comfort zone. Read
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Jem Fawcus is the CEO and co-founder of Firefish, a human insight agency that sets out to make sense of the human experience, and prides itself on unconventional thinking and “uncommon sense”. We caught up with him to find out about the skills needed to be the CEO of a human insight agency, what he
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We’ve interviewed a lot of people from all sorts of different businesses for Econsultancy’s ‘Day in the Life’ column, but Namogoo’s description of its ‘customer journey hijacking prevention platform’ may have caught my eye more than any other. Chemi Katz is CEO of Namogoo, a company that prevents against unauthorized ads injected on consumer browser
Laura Castrillo is Head of Analytics at True Fit, an intelligent personalisation platform for apparel and footwear. Econsultancy caught up with her to find out about what her role involves, her favourite tools for getting the job done, and why learning and giving back is the best metric for success. And remember, if you’d like
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This week we pay a visit to Zehner, the LA-headquartered creative digital agency, and speak to Matthew Zehner, eponymous Founder and CEO. From the benefits of hiring smart people to starting the day early and having a decisive attitude, Zehner tells us what a typical day looks like in his role. And remember, if you’d
Tomas Salfischberger is the founder of Relay42, an intelligent journey orchestration platform built for AI-driven customer journeys. Econsultancy caught up with him to find out how he came to found the company, how he stays on top of things while travelling the continent, his favourite examples of personalisation in action, and his advice for marketers
If you’re not familiar with our annual Top 100, it’s a report in its 17th year and one that’s been a byword for an independent overview of the UK agency landscape ever since its first publication in 2002 by New Media Age magazine. Each year we list the Top 100 digital agencies in the UK
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