People and Skills

Graduate marketing salaries in the UK fell 7.5% in 2018 – Econsultancy

The census – the most in-depth of its kind in the UK – surveyed 4,084 people across the marketing, digital, design and advertising industries. Despite C-suite and board-level roles enjoying substantial growth over the past year, the survey also revealed that graduate and executive roles have suffered a decline. There has been a 21.7% fall

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A day in the life of… VP Product at Searchmetrics – Econsultancy

Malte Landwehr is VP of Product at Searchmetrics, an enterprise SEO and content marketing platform. Econsultancy caught up with him to find out about a day in his life, his favourite things about his role, how he came to specialise in search, and his advice to any other marketers looking to follow a similar path.

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A day in the life of… Consumer Marketing Director at BT/ BT Sport – Econsultancy

We’ve got an excellent clientside interviewee for you this week. Dan Ramsay is Consumer Marketing Director at BT/ BT Sport. Ramsay tells us about his typical day, the skills needed in his role, and which marketing he admires. Please describe your job: What do you do? I lead all of BT’s advertising and communications for UK

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Econsultancy celebrates its 20th anniversary – Econsultancy

This week marks 20 years since the founding of Econsultancy. Back in February 1999, Ashley Friedlein, co-founder of Econsultancy along with Matthew O’Riordan, registered the domain name Econsultancy.com. Since then, Econsultancy has developed from a repository of buyers guides and ‘how-to’ advice on then little-known disciplines such as SEO, into an international research house, consultancy

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A day in the life of… CEO at an independent PR agency – Econsultancy

Tom Berry is CEO of Chameleon – the Best PR Agency to Work for in the UK and EMEA Technology Consultancy of the Year 2018. Find out what he does all day – including his views on leadership, email and KPIs. (And if you’re looking to move up the career ladder, why not check out

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A day in the life of… CMO at Valitor, a payment solutions company – Econsultancy

Dr Christine Bailey is CMO at Valitor and our latest ‘day in the life’ interviewee. We caught up with Bailey to ask her about her daily routine, what she loves about her job, the skills, KPIs and tools required, and what she might do next. Please describe your job: What do you do? I’m the

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A day in the life of… Head of Global Digital Communications for CSL Behring – Econsultancy

Our latest ‘day in the life’ interviewee works at CSL Behring, a global biotech company named by Forbes in 2019 as one of the best employers in the US for diversity. Let’s find out more about what it’s like to work in digital for an employer of 20,000 people in a rapidly changing industry. Please

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A day in the life of… chief technology officer at Global – Econsultancy

David Henderson is chief technology officer at Global, Europe’s largest radio company and increasingly a player in outdoor media and music festivals. What better company and person to hear from in the midst of a digital audio boom. We find out about what it takes to be CTO, and about Henderson’s leadership style and collaboration

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Join Econsultancy’s free ‘Skills of the Modern Marketer’ webinar – Econsultancy

Econsultancy will next week publish a new report, titled ‘Skills of the Modern Marketer’ report, which will: identify the key skills required for a successful career in modern marketing earmark some of the key challenges and opportunities in developing those skills provide marketers with guidance on which skills they should develop To celebrate the release

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