Neema Shah Khan is head of marketing at Freeview. Let’s find out what it takes to succeed in the exciting world of TV and telecoms. Please describe your job: What do you do? I’m head of marketing at Freeview. We’re a TV platform offering over 70 TV channels and on demand shows, all for free. […]
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Andy Golpys is the Co-Founder and Creative Director of web design agency MadeByShape. Econsultancy spoke to him about how he came to found a web design agency, what he does in a typical day, the best and worst parts of his job (one word: invoices), and his advice for anyone who wants to go into
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Chris Kelly is Head of Digital Marketing at real estate agent Foxtons, who sell and let properties across London and Surrey. He sat down with Econsultancy to talk about his varied role, the skills needed to be an effective Head of Digital Marketing, how he measures success, and how to find the marketing position that’s
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Marketing in 2018 is increasingly scientific and data-driven, with an emphasis on research and testing, hard quantitative data, and incorporating skills and techniques from scientific fields. Few people know this better than Aoife McGuinness, who is a neuroscience marketing consultant at behavioural communications agency HeyHuman. Econsultancy caught up with her to find out about a
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Debbie Birch is Head of Marketing at the Countryside Alliance, a non-profit organisation which promotes issues related to the British countryside, including farming, rural services and country sports. Econsultancy spoke to her about the skills she needs to be effective in her role, the tools and KPIs that underpin her work, and the importance of
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Jonathan Lewis is Global Head of Teads Studio, an interactive creative and data platform for advertisers. Econsultancy caught up to him to find out about his role as a Global Head of Creative, the skills and tools he finds most critical in his work, his favourite ad campaigns, and his advice for anyone looking to make
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Charles Crotty is Head of Digital at Spark Foundry, a global media agency within Publicis Media. Econsultancy caught up with him to find out about a day in his life, the tools he depends on to stay organised, how to get into the agency business, and why fun is an essential part of what he
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Dropbox is a company renowned and revered for its design capability. But what’s it like to work as a marketer in such a distinct culture? We spoke to James Keating, head of marketing, EMEA, Dropbox, to find out what his days look like, and what skills and tools he needs to succeed. Remember, if you
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Bridget Perry is Vice President Marketing, Adobe EMEA. In this ‘day in the life’ interview, Perry talks about the skills needed in her job, her view on creativity, and her favourite marketing campaigns. Remember, if you want to fast track your development, Econsultancy offers a whole host of marketing training. Please describe your job: What
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J Schwan is the CEO of management consultancy Kin + Carta, formerly known as St Ives. Schwan began his career as an emerging technology engineer, and in 2001, founded digital innovation firm Solstice. After 16 years at the helm, he joined St Ives as its first Chief Digital Officer, and earlier this year, was appointed
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