Three successful marketers share their marketing career advice and lessons Often, it’s later in our Marketing careers (and life in general!) that we look back and the dots connect. We asked the internet to share with us, their marketing career advice, what they wish they had known when they started their careers, and what they’d […]
Marketing career advice: What I’d do differently Read More »
Standing out from the crowd is a challenge and therefore conceiving, creating and maintaining a personal ‘brand’ gives us the opportunity to get noticed and remembered by our managers, peers and customers For some people, the concept of ‘personal branding’ does not sit well. The idea that we are all walking, talking commodities to be
3 steps to defining your personal brand Read More »
Chart of the Day: Which are the most important skills for you to develop for your future career In a previous article, I reviewed the most important marketing skills based on the recently published research from The IDM and Smart Insights. In this follow-up I’ll drill down to look at specific skills gaps. This first chart is
The Marketing Skills Gap | Smart Insights Read More »
Chart of the day: New research highlights the top marketing skills for career progression This research is from a report which is a collaboration between Smart Insights and The IDM. Its goal was to help marketers understand the skills needed to improve in their careers and to help employers understand the range of skills they need to
The most important marketing skills? Read More »
7 strategies, tactics and tips to stand out Starting a new job can be tough. Not only do you have to contend with the technical side of your role but also your new employer’s culture, politics, processes, and people. It can certainly feel like quite a whirlwind and before you know it you’re deep in
How to make an impact in your first 100 days in a new job Read More »
A digital marketing team management tool to help marketers of any level make long-term professional development plans Whether you are looking to plan your future career or are managing a team, it’s worth having an idea of the latest career opportunities in digital marketing. That’s why we’ve created our Digital Careers Family Tree, so you
Infographic: Your Digital Career Opportunities Read More »
Take our short poll to share which skill you need to improve most within the year This month we’re focusing our content on Digital Marketing skills and careers development. As a marketing advice site, we’re always creating new resources to help marketers plan, manage and optimize their digital strategy and channel specific tactics. We 20
What is your biggest skills gap? Read More »
Chart of the Day: A summary of the state of digital marketing skills I thought this infographic from General Assembly was useful for showing specific skills gaps since it isn’t based on a survey, rather it is based on a test taken at the end of a digital marketing qualification. We will be sharing research we
The Digital Marketing Skills gap in 2018 Read More »
5 Reasons to consider a life as a T-Shaped Marketer There has been much talk within digital marketing of the necessity for Marketers to broaden their skill-sets and to embrace and learn the wide range of digital channels (40 in this count) to reach and engage with your audience. The approach of developing a range
Are you a T-Shaped Marketer? Read More »
Improve your skills to become a ‘T-shaped Marketer’ via these free online courses and tutorials When we look at where to focus our free blog content at Smart Insights, our main aim or filter we use is that the content must help digital marketers plan, manage and optimize their business results or improve their digital
Free online marketing courses to improve your digital marketing skills Read More »
