NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social […]
22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond Read More »
We’re exposed to up to 10,000 ads each day. So why is it that we pay attention to only a very small percentage of them? I’ll tell you why: It has to do with selective attention, which is, “the process of directing our awareness to relevant stimuli while ignoring irrelevant stimuli in the environment” (source:
6 Ways to Create a Personalized Landing Page to Increase Conversions Read More »
Smartphones have emerged as a bright spot in the global market of booming mobile communication and are growing in an unprecedented way nowadays. Such emergence and trends are visible across the world with the rise of mobile engagement among consumers. Your customers are using their mobile devices to browse your website, interact with apps, read
How to Target Your Mobile Users with Push Notifications Read More »
A welcome email can be the beginning of a beautiful relationship – the one between your brand and your customer, of course. Your subscribers signed up for your newsletter because they liked what they saw, and now it’s up to you to give them more of what they want. What is a welcome email? A
The 8 Best Welcome Emails Examples to Onboard New Users Read More »
You’ve heard it before, but we’ll repeat it here: For every $1 you spend on email marketing, you can expect an average return of $32: Simply put: You need to get people to give you their email addresses. Of course, that’s often easier said than done. Consumers these days are savvy. They aren’t just going
7 Creative Ways to Collect Emails Without Being Spammy Read More »
Imagine if you had the ability to know, with a single look, who was willing to buy your product. You would be able to easily nudge customers from “Oh we’re just window shopping” to “It’s time to splurge on this product!” That would be ideal, right? Remember when you visited an e-commerce website and scrolled
The Difference Between Retargeting and Remarketing Read More »
Amazon Go has created the most advanced shopping technology. To spare people from time-consuming check-out lanes, shoppers simply download the Amazon Go app, then log in via their Amazon accounts. Once at the Seattle-based store, they need only scan their phone at the entrance, then shop like normal. The brand’s proprietary Just Walk Out technology
4 Technologies Retail Brands Use to Bridge Online and Offline Personalization Read More »
Customer data is your company’s most valuable asset. It helps you improve your business operations by providing insight into your best customers. To get the most out of the data you’re collecting and more directly own your clients, you need to understand what information you’re collecting and how that data can best provide value to
I’m frequently asked what my most effective client acquisition channels are for Single Grain. The best client acquisition channels for investment may not be what you expect. While our content marketing nets us the most leads, our second-best client acquisition channel doesn’t have anything to do with technology or data – it’s word-of-mouth and referrals.
The Customer Acquisition Playbook: Email & In-Person Outreach Read More »
Lead generation is crucial to business health. There’s no getting around that. Without a steady stream of leads flowing in the door every day, it’s hard to sustain the momentum needed for successful business growth. But if you’ve put all the standard lead generation wisdom to work and you’re still falling short of your revenue
