Creating a personalized marketing experience is the goal for many companies, but providing customers with the targeted information and resources they demand can be challenging without the proper tools. When manual marketing tasks — such as segmentation, sending emails, and keeping up with various product launches — eat up much of your time, that leaves […]
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What B2B thought leader predicted personalization was not going to be among your 2019 marketing strategies? Correct, that is a trick question. Everyone predicts personalization, or 1-to-1 marketing, will be among the B2B marketing trends this year and probably the foreseeable future, too. So, why do 76 percent of North American marketers rate their
Marketing Personalization Strategies You Might Be Missing Read More »
Email personalization is a tactic used by a lot of brands today, but frankly not enough. We do it… do you? 😉Of course, there are good reasons for this. Personalized emails are much more likely to be opened and clicked, because in a endless feed of content, those messages tailored made for you are much
Did you know that the number of email users worldwide was estimated to be 3.7 billion in 2017? And that number is expected to reach a whopping 4.3 billion by 2022, according to research by Statista. These numbers certainly indicate that email isn’t going away anytime soon. And so, it’s no wonder that marketers still use
How to Use Personalization to Increase the Impact of Email Marketing Read More »
Yes… It is that time of the year again. ‘Email Marketing Trends’ is back, and we’ve got a brand new 2019 edition ready for you. Somehow, you survived 2018; although probably around May a part of you thought you wouldn’t make it to the summer… let alone, 2019! But you emerged from the GDPR saga
Email Marketing Trends to Boost Your Emailing Strategy in 2019 Read More »
Although having a large team to support our goals is the dream for many of us marketers, the reality is that it’s more common than we think to be part of a 1-2 person team charged with driving leads and revenue for our organization. This challenge has taught us to be resourceful, automate for efficiency
Personalized marketing has been getting some buzz in the past few years, and the reason why is it can lead marketers and their organization to a much higher ROI. Don’t believe the hype? Research from MarketingSherpa indicates the #1 reason why most leads never convert to sales is lack of lead nurturing throughout the decision
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Whether you’re a marketer working in the B2B or B2C world, you know that one tremendous challenge of doing your job well is always being one step ahead of your competitors. Part of doing that is finding an opportunity to quickly engage and begin the nurturing process with your audience. Your job as a marketer
3 Reasons Why Chatbots Should be Part of Your Marketing Strategy Read More »
Not many people like to journey alone, least of all your customers when making purchase decisions. And while personalization has been topping the to-do lists of a lot of online marketers, many are drawing the line at the easiest personalization tactics — like adding names to automated emails — and then calling it done. Although email
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Dear {{var:name}}, Wouldn’t it be cool to read an article that actually starts with your name? It would certainly grab your attention. Well, what still sounds like a distant fantasy for the Mailjet blog is definitely a possibility for your emails using a template language. If you’re not familiar with it yet, this post will
How to Use Templating Language to Send Truly Personalized Emails ? Read More »
