TL;DR: Machine Learning 101: 3 Things Marketers Need to Know Got data? I bet you do. Mountains of data, in fact. Terabytes of data. Libraries worth of data. With more streaming in every hour of every day. We marketers love our data, but, let’s face it … we probably only use a fraction of the […]
3 Things About Machine Learning Every Marketer Needs to Know Read More »
Wow… It’s that time of year again! It seems like only yesterday that we sat down to tell you all about what would be in store for your inboxes over the course of 2017. Last year, it was all about personalization, automation, interactivity, as well as leveraging your transactional email experience and telling your brand
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Editor’s note: A version of this article on personalized marketing automation appeared originally in Digital Marketing Magazine. Large marketing organizations. They’re all the same, aren’t they? Since their inception, they have been viewed with a stigma around their operations; a siloed internal setup, segmenting their customer base into basic markets with no further insight and using
Machine learning: predictive and proactive user experience Studies have shown that 78% of customers start the buying process with a web search, while 50% of us turn to social media to see what others have reviewed, before we even think of clicking that buy button. Wouldn’t it be great if businesses took this a step
Despite the fierce competition from other marketing channels, e-mail marketing remains a crucial marketing tool for businesses large and small that lets them communicate with prospects as well as current customers. The key to great e-mail marketing is crafting content that people actually want in their inboxes and that speaks to each customer separately, instead
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Or, as CEO Jack Welch once said: An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage. The more you know about your customers, the more of an advantage you have. And the more you can adapt your messaging, your products and services, and your sales and customer
But wait: There’s more. Way more. We don’t have to stick to emails anymore. Social media messages can be personalized and sent in real time. So can text messages, website notifications, and the almost futuristic beacons. All of this is happening now. Over a million beacons will be installed in US stores this year. We’ve
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The majority of businesses execute their onboarding emails all wrong. But sending useless, nagging messages is even worse for your relationship with customers than doing nothing at all. Today, we will share with you the most important user onboarding practices and help you get ideas on where your own onboarding process may fall short or
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StockSnap / Pixabay The marketing guru and best-selling author Seth Godin once said that “Marketing is a contest for people’s attention.” In today’s digital world, our attention spans can be as short as five seconds, leaving a tiny window for marketers to engage and establish value and relevance. The answer is personalization, according to Michael
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What is Marketing Automation Personalization? You may already be using marketing automation (MA) for the amazing benefits it provides, but to ensure that communications to your customers and prospects stand out, you’ll need to supercharge your efforts using marketing automation personalization. Marketing automation solutions have managed, in just a few short years, to appear, expand
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