personalization

7 Simple Steps to Get Started with Segmentation

Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates. Yet nearly 70% of brands aren’t even scratching the […]

5 Takeaways from E-Commerce’s Biggest Conference

abandoned cart, Best Practices, facebook ads, Mobile, personalization, pre-built segments, SEO BLOG, Tips, Tricks / Good To SEO

Last week, a group of MailChimp folks headed to Chicago for the Internet Retail Conference + Exposition, one of e-commerce’s biggest trade shows and learning opportunities. Educational sessions covered everything from customer experience to social commerce, and our research team took it all in. But we couldn’t just keep that knowledge to ourselves! Below, we take

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