It’s more common than you would imagine for content writers to write content for web visitors as if they were human beings who loved to read! Writing content for your website gets a little challenging because you’re writing for two main elements: Google’s algorithm and people hunting for information, products, or services. When a person […]
The Secret of Writing Content That Inspires People to Act Read More »
Creating an authentic brand requires subtlety; outright promoting how awesome your brand is appears arrogant, even if everything you say is true. Your brand is your image in the eyes of your audience and customers. The task of developing the right image without being heavy-handed involves understanding psychological marketing. Emotions And Motivation Before analyzing your
There are several social proof types that tap into the social nature of your visitors, increasing conversion and trust in your brand. Though this influence has been around for a long time, the social explosion of the internet has revealed a whole new side beyond simple testimonies and written reviews. Social media outlets alone have
Using social proof influences the reader’s decision to take action. For online businesses, this means improved conversions. Some social proof methods can even widen the reach of your brand, such as with social media. However, doing it the wrong way can be worse than not using it at all. There are two sides to social
Positive vs. Negative Social Proof: How to Get it Right Read More »
You’ve set up a site featuring a product or service you believe will be beneficial to your market, written great content to inform and engage your readers, and leveraged marketing strategies to draw in traffic. Everything is ready to go and working like a dream. Yet there’s still something missing; visitors need a little extra
