Pinterest

Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’

A-Post to Search Engine Land, Channel: Social Media Marketing, Pinterest, Pinterest: Business Use & Advertising, Search Marketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Pinterest is opening up its search ads to all advertisers and broadening the aim of brands’ keyword-based campaigns to relevant queries that do not contain a specified term or phrase. Eight months after Pinterest rolled out search ads, the company is making the ad placement available to advertisers buying ads through its self-serve ad-buying tool, […]

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5 Tools to Create SEO-Friendly Content Step-by-Step

10x content, blog posts, BuzzSumo, competitors' articles, Content, Facebook, Ginger Page, Google, Grammarly, Hemingway, high-ranking posts, Keyword Density Checker, keyword research, latent semantic indexing, LinkedIn, LSI, Pinterest, plagiarism, related keywords, search questions, SEO, SEO BLOG, serpstat, Social Media, title, twitter / Good To SEO

Blogging is not as easy as it may seem. Writing articles while lying on your bed might sound like that is all that’s involved in creating great content, but people who actually do this work know that it couldn’t be further from the truth. It’s not difficult to create articles if writing (and the topics

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Pinterest, Google or Bing: Who has the best visual search engine?

Bing, Google, Google Lens, Industry, Pinterest, Pinterest lens, SEO BLOG, Visual search, visual search engines / Good To SEO

Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently. How do they stack up today, and who looks best placed to offer the best visual search experience? Historically, the input-output relationship in search has been dominated

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Target Partners With Pinterest, Find Products by Taking a Photo

Business, ecommerce, Pinterest, retail, SEO BLOG, Target, vissual search / Good To SEO

Searching for products being offered on Target will soon be as easy as taking a photo on your mobile phone. In a recent announcement, Pinterest revealed that it teamed up with Target allowing the retailer to use the former’s visual search called Lens. The deal aims to harness the power of Pinterest’s visual search tool

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Pinterest signs visual search & advertising deal with Target to license its Lens technology

A-Post to MarTech Today, Channel: Social Media Marketing, Machine Learning & Artificial Intelligence, Pinterest, Pinterest: Business Use & Advertising, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

People will be able to use Target’s app to scan items in the real world and find similar products sold by the retailer. Pinterest has signed a deal with Target to license its visual search technology, Lens, the retail brand announced on Monday. In exchange for a multiyear ad spend commitment, Target will be the exclusive

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Pinterest opens self-serve version of Pin Collective branded-content program

Channel: Social Media Marketing, Content marketing, Pinterest, Pinterest: Business Use & Advertising, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Pinterest is helping smaller advertisers develop creative for its platform by launching a self-serve interface allowing them to find creatives to produce branded content for Promoted Pin campaigns. Once that Pinterest-identified influencer is hired by the brand and the content is produced, it can be used as advertising creative on the social network/visual search engine.

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Facebook updates its shoppable Collection ads to mirror print catalogs

Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Advertising, Facebook: Mobile, Pinterest, Pinterest: Business Use & Advertising, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook is updating the shoppable Collection ad format introduced in March to combine the look of a print catalog with the interactivity of a digital ad. On Monday, Facebook announced a new option for its full-screen, mobile-only Collection ads called “lifestyle templates.” Brands can use the updated format to refashion their ads from a typical

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What does visual search mean for ecommerce in 2017?

Bing, Bing Visual Search, ecommerce, Google Lens, Industry, Pinterest, Pinterest lens, SEO BLOG, Visual search / Good To SEO

Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But with the sophistication of visual search tools increasing, and tech giants like Google and Microsoft investing heavily in the space, what commercial opportunities does it offer brands today? Visual search 101 There are two types of visual search. The

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The 2-step guide to driving sales with Pinterest

ecommerce, Pinterest, pinterest advertising, pinterest ecommerce, pinterest sales strategy, SEO BLOG, social, social commerce / Good To SEO

There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies. This blog will discuss a couple of recommended targeting types within Pinterest to help fill the top of the funnel and essentially

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Pinterest’s Reach Is More Diverse Than Ever

Opinion, Pinterest, SEO BLOG, social, social advertising / Good To SEO

July 11, 2017 If you don’t stop believing that Pinterest is just for brides planning their weddings, you’re going to miss out on a huge advertising opportunity for your business. Pinterest is ALSO for the maids of honor. Joking. Pinterest is for anyone that’s planning for future life events, no matter how significant

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