Pinterest

What marketers can do next time a major social network (ahem, Facebook) goes down

Channel: Social Media Marketing, Facebook, Facebook: Instagram, Interviews, LinkedIn, Pinterest, Social media marketing, twitter / Good To SEO

Last week, Facebook suffered the longest outage of its 15-year existence. Not only was it down for more than four hours in some areas, but so were the Facebook-owned apps Instagram and WhatsApp. During the downtime, social media managers and advertisers took to Twitter to bemoan the platform’s blackout, many not sure what to do […]

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Amazon New-to-Brand Metrics | PPC Hero

ABM, account management, Amazo, Amazon, Amazon advertising, Amazon Certification, Amazon Learning Console, Amazon News, Amazon PPC, Artificial Intelligence, Audits, B2C PPC, best place to work, bid analysis, chatbots, client decks, client presentation, Consultative, Data Studio, digital marketing presentations, ecommerce, Ecommerce PPC, Event Marketing, event marketing strategy, facebook conversion campaigns, google sheets, great place to work, hanapin vision, Industry News, lead flow, not set, Pinterest, ppc forecasting, ppc variables, programming languages, quora, Responsive Search Ads, rsa, site speed, Sponsored Ads Certification, Tips, User Retention, Video Game Marketing / Good To SEO

Amazon has launched new metrics for brands advertising on the platform to better understand their audiences and who is buying on the platform. There are four new metrics that offer new-to-brand insights for advertisers. The metrics give an idea of what percent of purchasers and orders are new to brand versus returning customers coming from

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Facebook lost 15 million users? Marketers remain unfazed

Channel: Social Media Marketing, Facebook, Facebook: Instagram, Facebook: Marketing, LinkedIn, Pinterest, Snapchat, Social media marketing, Social Media Marketing: Advertising, Statistics: Social Media, twitter / Good To SEO

Source: Edison Research 2019 Facebook has lost an estimated 15 million users in the U.S. during the last two years, according to a report from Edison Research. The firm’s “The Infinite Dial 2019,” surveyed 1,500 U.S. citizens age 12-years and older and found that Facebook usage overall has dropped from 67 percent to 61 percent

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Pinterest makes Shopping Ads self-serve, launches new Catalogs feature

Channel: Social Media Marketing, E-Commerce, Pinterest, Pinterest: Business Use & Advertising, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Pinterest Catalogs dashboard for retailers. Pinterest announced a new way to showcase products with the launch of Catalogs Monday. The feature that allows brands to upload multiple product images, organize the products by category and turn the images into dynamic Product Pins. The company is also finally making Shopping Ads available via Ads Manager so

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Become an Accredited Amazon Advertiser Today

ABM, account management, Amazo, Amazon, Amazon advertising, Amazon Certification, Amazon Learning Console, Amazon News, Artificial Intelligence, Audits, B2C PPC, best place to work, bid analysis, Certification, client decks, client presentation, Consultative, Data Studio, digital marketing presentations, Event Marketing, event marketing strategy, facebook conversion campaigns, great place to work, hanapin vision, Industry News, lead flow, not set, Pinterest, ppc forecasting, ppc variables, programming languages, quora, Sponsored Ads Certification, Tips, User Retention, Video Game Marketing / Good To SEO

As of this week, you can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. With the new Console, you can learn the basics of Amazon Advertising to get started and take a test to become an accredited in Sponsored Ads. Let’s take a dive into the parts of the console

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Guide for Delivering Impactful Client Presentations

ABM, account management, Amazo, Amazon News, Artificial Intelligence, Audits, B2C PPC, best place to work, bid analysis, client decks, client presentation, Consultative, Data Studio, digital marketing presentations, Event Marketing, event marketing strategy, facebook conversion campaigns, great place to work, hanapin vision, How To, How To Guides, lead flow, not set, Pinterest, ppc forecasting, ppc variables, programming languages, quora, Resources, Tips, User Retention, Video Game Marketing / Good To SEO

No matter your skill level or time in the biz, there is always an element of anxiety when tasked with creating a presentation for your clients. The goal of this guide is to boost your confidence before facing off with clients with an outline for how to present data in a meaningful way. Considerations First,

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Social media demographics to drive your brand’s online presence

Analytics, Charts, Demographics, demographics charts, Facebook, google+, graphs, Instagram, LinkedIn, Pinterest, Publishing, Snapchat, Social Media, Social Media Charts, social media demographics, social media graphs, twitter / Good To SEO

Understanding the social media demographics of each platform is an essential step to take before determining which platforms make the most sense for your brand to utilize. Each social media network comes in a different shape and size, with its own content strategy and user base, so there’s no one size fits all technique. You

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First Page Search Bids: Should You Go All In?

ABM, account management, Amazo, Amazon News, Artificial Intelligence, Audits, automation, B2C PPC, best place to work, bid analysis, competitive metrics, Consultative, Data Studio, Event Marketing, event marketing strategy, facebook conversion campaigns, great place to work, hanapin vision, How To, lead flow, Pinterest, ppc forecasting, ppc variables, programming languages, quora, Tips, User Retention, Video Game Marketing / Good To SEO

The number of insight-driven tools Google and Bing have given us over the years has grown. As someone who loves to assess risks ad nauseam, bid simulator metrics have been a real treat for me. But I have found that the standard options they offer don’t always jive with how I like to plan. When

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Juggling B2B & B2C PPC Accounts

ABM, account management, Advanced PPC Strategies, Advanced PPC Strategy, Amazo, Amazon News, Artificial Intelligence, Audits, B2B PPC, B2C PPC, best place to work, Consultative, Data Studio, Ecommerce PPC, Event Marketing, event marketing strategy, facebook conversion campaigns, great place to work, hanapin vision, lead flow, Pinterest, PPC Advice, ppc forecasting, PPC Strategy, ppc variables, programming languages, quora, Tips / Good To SEO

Many companies have B2C and B2B offerings; in some cases their digital marketing efforts will coincide and in other cases they won’t. Often times B2C and B2B efforts could collide. I have a client that is a company with both B2B and B2C divisions, with two separate ad accounts. Budgets, conversions, goals, and KPIs are

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Organizing a Successful PPC Audit

ABM, account management, Amazo, Amazon News, Artificial Intelligence, Audits, Basic PPC Strategies, best place to work, Data Studio, Event Marketing, event marketing strategy, facebook conversion campaigns, great place to work, hanapin vision, How To, lead flow, Pinterest, ppc audits, ppc forecasting, ppc variables, programming languages, quora, Tips / Good To SEO

Over the years, a lot has changed about PPC. Clients expect us to be more integrated with their overall business strategy and goals, and not just work in a silo. In particular, I have noticed a shift in our audit clients and what sort of presentation resonates the best. Gone are the days when we

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