The ability to develop an efficient and effective budgeting and forecasting process requires extensive experience and on-the-job training that can take years before your boss finally – if ever – says, “You don’t need me anymore.” Accurate forecasting (even close to being in the ballpark) is the hallmark of the great marketers I have worked […]
What is zero-based budgeting and how can it help you? Read More »
5 Options for charging fees and paying for agency resource There are a wide range of agency costing and budgeting options for marketers to consider when outsourcing their marketing activities. The fees model used will vary by both type of agency and client engagement as you seek to agree what is a practical, mutually beneficial
A five-step plan to marketing productivity One of the recurring observations I’ve found in all the different roles and organizations in which I’ve worked is the inconsistency of marketing planning. In some companies, planning was conducted on an ad hoc basis, whilst in others, there was no discernable plan at all! As an idealistic marketing
How effective marketing planning can boost productivity Read More »
Even if you’re flushed with success at the moment, you could still benefit from refining your current processes using one of many tools and software available to you Is your business at risk of being left behind in this increasingly competitive digital age? Are you failing to meet the heightened expectations of the modern consumer?
4 ways to upgrade and modernize your business in 2019 Read More »
How to strategically manage your marketing budget with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you’re not tracking budget or ROI per channel it’s hard to understand how much money you’ve had to spend to see a return. This is
8 easy to use annual marketing plan and budgeting templates Read More »
Chart of the Day: UK adspend is at a record £22.2 billion for 2017, the eighth year of consecutive growth Adspend for 2017 was a record high following 8 years of continued growth in advertising spend. This according to the latest advertising spend figures for the full year 2017 which are analyzed by The Advertising Association
If art is beauty, is science the beast? Many corporations think so, judging from the way they silo their marketing and technology teams. Rarely do CMOs and CDOs bring the brains of both teams to bear on the company’s marketing. In an era when 38% of marketing professionals admit to underutilizing data for content strategy,
What’s Between Your Two Bookends? A Marketer’s Guide to Working With Science Read More »
How to optimize your marketing and media priorities for the year ahead Smart Insights have launched their first ‘playbook’ in response to our members’ feedback. Download Premium Resource – Paid Media and Digital Advertising Playbook A playbook to help you identify the steps you can take to ensure your integrated paid media investments are successful.
Key components of an effective paid media marketing playbook Read More »
A review of different methods and models for developing a marketing communications plan Commercial as well as non-profit organizations, routinely confront these typical questions: Do we need social media? How do we introduce our new website? What can we do to publicize our eCommerce Store? How do we introduce our new product? How will our
Marketing communications planning using the PASTA model Read More »
Chart of the day: Reporting the ROI of Social and Content Marketing proving difficult for marketers As marketers we are constantly juggling more projects than seems possible at times – planning the next campaign, delivering the current one as well as all the BAU activity of Email, Automation, Social, linking with the sales team and meeting…oh
Can you prove the ROI of your marketing? Here are the top challenges we’re all facing. Read More »
