Planning product launch campaigns

5 must have e-commerce strategies that will shape 2019

E-ommerce, Ecommerce strategy, Planning product launch campaigns / Good To SEO

Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business The blinding pace at which digital landscape is growing is impacting every aspect of businesses. With the emergence of data analytics and innovative technologies, the e-commerce industry is gaining a solid ground to deliver better customer experiences. Online retailers […]

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Sony created a campaign like no other

Digital marketing strategy, Planning product launch campaigns / Good To SEO

When it comes to colourful and vibrant marketing campaigns, Sony takes the crown We take a look back at 2006 and Sony were prepped to do their global campaign for their new SONY Bravia TV range. HD TV’s were starting to be the norm in homes and lots of companies were jostling for led position

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Creating a compelling product launch website

Planning product launch campaigns, SEO BLOG, Website Design / Good To SEO

Should you create a separate site and which content do you need? In our experience, you should think carefully before creating a new product launch or campaign site if you have already got a company website. You may already have your own website that incorporates essential company information. In this case, you have the decision

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Creating the best marketing mix for a product launch

Online marketing mix, Planning product launch campaigns, SEO BLOG / Good To SEO

How the 4Ps still work for product marketing This article focuses in on the 4Ps, which are the core of the Marketing mix, applied to the product launch. Read our article on the 7Ps of the Marketing mix, if you want to explore the full 7Ps, which also includes customer service. Download Premium Resource –

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How to structure a product launch campaign

Campaign planning, Planning product launch campaigns, SEO BLOG / Good To SEO

How to plan your product launch using the RACE planning framework You are working during one of the most entrepreneurial eras in history. Thanks to digital media, launching a product to a global audience has never been so manageable. Equally, competition has never been as fierce. Our product launch campaign playbook will guide you through

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