Banks, payment and insurance companies need to appeal to all types of customers. Part of this implies having a failproof digital marketing strategy, especially on social media. Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80% […]
6 Ways to Utilize Social Media for Financial Institutions Read More »
Influencers are the new cool kids. We see them work every day with the best sports, snacking or traveling brands out there. And many times, the results are pretty cool. Remember this EPIC ad from Volvo featuring Van Damme? How cool is that…?! Now, you’re probably wondering how can something like this apply to a
Is it Really Compatible with SaaS Companies? Read More »
The term ‘business as usual’ doesn’t quite cut it these days. Being in the middle of a health and economic crisis makes it rather tough to continue trucking along in life, let alone business. It can be difficult to navigate the uncharted waters in a deeply sensitive conversation, both offline and online. However, we are
How to Navigate Your Brand Voice in a Time of Social Distancing Read More »
Social media marketing is constantly bringing new challenges and new opportunities. This study revealed that an inefficient organization of marketing activities cost businesses a loss of whopping $958 million each year. Managing social media accounts can be overwhelming and time-consuming. Beyond the need to follow the latest social media trends, it’s essential to engage and
4 Simple Ways to Organize your Social Media Tasks Read More »
Marketers usually start the financial year with a social media marketing plan—what channels they will target, their audience, the kind of content they want to create. But halfway through the year, that social media plan will have to be changed because it hasn’t done its job. Why? Because social media is saturated with content and
8 Steps to Crafting Your Advanced Social Media Plan Read More »
Software as a Service (SaaS) businesses have seen exponential growth. In fact, they generated a whopping $72.2 billion in 2018. But the competition is fierce. Today, SaaS marketers face a double challenge: Standing out from the noise. Marketing to the overly empowered consumer. This is where social media marketing comes into play, and helps you
4 Failproof Social strategies to grow your SaaS Business Read More »
Entrepreneurs, especially those managing early-stage startups, are looking for ways to attract users to their product. Since there are only so many paid marketing campaigns one can afford, Product Hunt features as a great boon. Launching your product on Product Hunt can give you everything you need to turn your product into a business –
4-Step Guide to Hacking Your Way To A Great Product Hunt Launch Read More »
A marketing campaign doesn’t just work like that. Success doesn’t require magic and surely doesn’t happen overnight. It takes a lot of planning, strategizing, brainstorming, and just a tiny amount of luck for digital marketing agencies to make their campaign successful. Having the right project management platform makes everything a lot easier. In this blog
8 Great Project Management Tools For Digital Marketing Agencies Read More »
Imagine a situation where your most loyal, satisfied customers market your products and services for free. That is what brand advocacy is about. It is the most powerful way to market your business and is done by influencers known as “brand advocates”. According to Social Media Today, highly satisfied customers tell other people about products
10 Sure Shot Tips to Turn Brand Advocates into Marketers Read More »
We marketers and PR professionals are using so many tools on a daily basis that it’s sometimes hard to keep count. And, let’s face it, we can’t master all of them (at least I know I don’t). I usually associate one tool to meet one specific need I have. Now, there are tools that can
10 Mention Features You Probably Didn’t Know Existed Read More »
