Marketing Podcast with Melissa AgnesPodcast Transcript Our guest on today’s podcast is Melissa Agnes, an expert on crisis management and brand reputation and protection. As an advisor, she has worked with companies and organizations across industries like healthcare, finance, technology, and the non-profit world including NATO, Merck, Hilton, the YMCA, and the City of Los Angeles. […]
How to Prepare for a Brand Crisis [Podcast] Read More »
Nowadays there’s so much attention coming from all these different sources and so many things vying for your attention, right? How can a content producer keep up? When I watch Netflix, sometimes I’ll take out my phone and start watching YouTube videos…then all of a sudden I’m watching an Instagram video. And if you have
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Marketing Podcast with James FellPodcast Transcript Today on the podcast I chat with James Fell. Fell is a health expert and author of several books, including, most recently, The Holy Sh!t Moment: How Lasting Change Can Happen in an Instant. As a college student, Fell was overweight, failing classes, and in debt. His sudden epiphany turned
Setting the Stage for a Moment of Awakening [Podcast] Read More »
Marketing Podcast with Abdo RianiPodcast Transcript Today’s guest on the podcast is Abdo Riani. An entrepreneur himself who runs several different ventures, on this episode we focus on Startup Circle, a platform that allows established entrepreneurs to share what they’ve learned along the way with those who are starting their own businesses. Riani shares about
Creating a Community for Entrepreneurs [Podcast] Read More »
How do you go about testing business ideas? How can you test one easily and quickly? In what ways can using tests like these help you to grow and propel your business forward? Running experiments can teach you so much about how to progress. What areas need attention? What is possible? There may be things
Testing Business Ideas: How to Figure Out if You’re On the Right Track Today! (FS304) Read More »
Start with defining your business goals The first step in selecting an adaptive marketing platform is to identify your goal. Don’t try to solve just massive goals, such as increase revenue, because those are hard to measure. Your goals should be specific things tied to the types of marketing programs you hope to execute with
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Marketing Podcast with Neen JamesPodcast Transcript Today’s guest on the podcast is author and keynote speaker Neen James. James is a leadership expert who teaches her audiences to harness their focus and attention to build relationships with their teams and customers. She is also the author of Attention Pays: How to Drive Profitability, Productivity, and Accountability.
The Benefits of Giving Intentional Attention [Podcast] Read More »
Marketing Podcast with Ben RobertsonPodcast Transcript This week on the podcast, I chat with Ben Robertson. He is the founder of Menadena, a web design and marketing agency based in Keene, New Hampshire, and a member of the Duct Tape Marketing Consultant Network. Robertson was a financial consultant prior to turning his attention to web
How Installing a Marketing System Serves Consultants and Their Clients [Podcast] Read More »
As technology continues to improve, it’s never been easier to start a podcast. But it’s also never been harder to build an audience. Bringing in new listeners is no longer just about producing remarkable audio content. We have to find new ways to reach and engage listeners in an increasingly saturated industry. That’s why Hack the
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In this episode, writer and illustrator for companies like Google, Mars and the BBC, Alex Mathers discusses how he gets inspired to create his best work with regularity, even though he isn’t feeling it on some days. He talks about focusing on problems is one of his best-kept secrets for getting emotional about the work
How do you get INSPIRED about creating? – Red Lemon Club Read More »
