What is a marketing funnel? Nathan: How do you define a marketing funnel? Michelle: That’s such a great question because a lot of times when I talk about marketing funnels with people, they have one of two responses. Either they’re like panicked deer in the headlights, like that just seems really overwhelming and the technology seems […]
Rethink Marketing Podcast: Focus on the Funnel Read More »
Marketing Podcast with Todd HenryPodcast Transcript This week on the Duct Tape Marketing podcast, I speak with Todd Henry. Henry is a writer and speaker who travels extensively to talk about creativity, leadership, and productivity. He gives keynotes and leads workshops on the topics and has helped teams and audiences around the globe. He has
The Secrets to Leading Creative People [Podcast] Read More »
Do you have your own B2B podcast or are considering starting one in 2019? Are you wondering how you’ll generate a return on that investment? One B2B podcast strategy is to invite guests onto to the show that may one day be customers, key industry influencers or other strategic partners. On the Rethink Marketing podcast,
Build Key Relationships with this B2B Podcast Strategy Read More »
Marketing Podcast with John Jantsch on 2019 Marketing Trends ‘Tis the season for end of year lists and content that’s looking to trends in the New Year. Rather than run through all of the ins and outs of what I see coming up on the marketing horizon, I’ve decided to focus on what I see
The Top Four Marketing Trends for 2019 [Podcast] Read More »
Marketing Podcast with Paul JarvisPodcast Transcript This week, my guest on the Duct Tape Marketing podcast is Paul Jarvis. A writer and designer, Jarvis has worked with companies like Mercedes-Benz and Microsoft, sports giants like Shaquille O’Neal, and entrepreneurs like Marie Forleo. He also teaches a number of online courses; writes his weekly newsletter, The
Finding Success and Happiness as a Company of One [Podcast] Read More »
Marketing Podcast with Matt ScanlonPodcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to notice other ways to serve the
Managing an Expanding Business, Guided by Your Mission [Podcast] Read More »
Marketing Podcast with Jason KanderPodcast Transcript Since recording this interview, Jason Kander announced that he was taking a step back from political life to deal with depression and PTSD symptoms he was experiencing as a result of his tour in Afghanistan. Kander bravely and candidly addressed his decision, in an effort to destigmatize mental illness and
Becoming a Great Leader, No Matter What Field You’re In [Podcast] Read More »
Marketing Podcast with Seth GodinPodcast Transcript This week on the Duct Tape Marketing podcast, I welcome back Seth Godin. A marketing expert and best-selling author of 19 books, Godin stops by to discuss his latest title, This is Marketing: You Can’t Be Seen Until You Learn to See. He shares why creating empathy and human
How Human Connection Elevates Marketing [Podcast] Read More »
Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way Google views advertising. These will affect
Google Ads Changes for Small Business Owners [Podcast] Read More »
Marketing Podcast with Nick MorganPodcast Transcript This week on the Duct Tape Marketing podcast, I speak with Dr. Nick Morgan. He is one of America’s leading experts on communication and is the founder and CEO of Public Words. As a communication coach and theorist, he has worked with leaders in the public and private sectors
Communicating with Empathy in the Digital World [Podcast] Read More »
