Podcast

Building Accountable Leadership to Transform Your Business [Podcast]

Marketing Podcast with Vince MolinaroPodcast Transcript My guest this week on the Duct Tape Marketing podcast is Vince Molinaro. He is an expert on creating a healthy, resilient leadership culture, and is the author of the best-selling book The Leadership Contract: The Fine Print to Becoming an Accountable Leader. Molinaro is the global managing director of […]

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Focus on Existing Assets to Generate Better Marketing Results [Podcast]

Marketing Podcast with Louis GudemaPodcast Transcript My guest this week on the Duct Tape Marketing Podcast is Louis Gudema. He is the founder and president of Revenue & Associates and the author of the book Bullseye Marketing: How to Grow Your Business Faster. A serial entrepreneur, Gudema’s previous venture was the internet marketing company Magic

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How to Promote Your Creative Business? Here’s What I Do… – Red Lemon Club

In this episode, Alex answers a reader question on promoting one’s creative business. He introduces his ‘tripod of awareness’ idea that provides the backbone of the marketing strategies he advises for his clients, and uses himself. Also discusses other self-promotion avenues that have worked for Alex and others, as well as cool and interesting new

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How to Overcome Creative Slumps? – Red Lemon Club

In this episode, Alex answers a reader question on overcoming creative slumps. He shares his idea of a slump, an ego, being a victim, the core factor why creative people do not want to take action and how does it affects the creative energy. Alex also shares some tips and tricks on how to overcome

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How To Develop A Style That Is Yours? – Red Lemon Club

In this episode, Alex answers a reader question on developing your own creative style. He shares his experience of how he develops his own creative style over the years of being an illustrator, an author and a creative coach. Alex also shares two important factors in finding and developing your own style, which are: finding

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Increase Your Focus and Increase Your Productivity [Podcast]

Marketing Podcast with Chris BaileyPodcast Transcript This week on the Duct Tape Marketing Podcast, I chat with author and productivity expert Chris Bailey. After graduating from business school, Bailey decided to forego the traditional path and spend a full year learning everything he could about a topic that fascinated him: productivity. He created a website,

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Why Sales and Marketing Need Each Other [Podcast]

Marketing Podcast with Pam DidnerPodcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Pam Didner. After almost 20 years in corporate America, where Didner held a variety of senior leadership positions in departments as varied as finance and accounting, supply-chain management, and global marketing strategy, she decided to strike out on

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The Seven Steps to Building a Marketing System [Podcast]

Marketing Podcast with John Jantsch on Building a Marketing System The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator. Here, we’ll take a closer look at the seven steps you must undertake to build a successful marketing system for your

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How to Get the World Talking About Your Brand [Podcast]

Marketing Podcast with Jay BaerPodcast Transcript My guest this week on the Duct Tape Marketing Podcast is Jay Baer. He is the founder of Convince & Convert, a digital strategy consulting firm and a New York Times best-selling author of six books. Baer is also a highly sought-after emcee and keynote speaker, an entrepreneur and founder of

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Letting Go of Perfection in Order to Achieve Your Goals [Podcast]

Marketing Podcast with Petra KolberPodcast Transcript This week on the Duct Tape Marketing Podcast, I speak with Petra Kolber. She is an expert in positive psychology and fitness, and she uses this unique background to help companies and individuals find joy, passion, and productivity. With 25 years of experience in the fitness industry, Kolber has

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