Podcast

10 Insider Tips to Successful Video Marketing

This transcript has been edited for length. To get the full measure, listen to the podcast. Nathan Isaacs: Hope, can you tell us a little bit more about yourself and Lemonlight Media? Hope Horner: Thanks so much for having me, Nathan. I’m really glad to be here today. My name is Hope Horner, and I’m

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Be a Better Marketer by Finding Out What People Actually Want

This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Ryan LevesquePodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Levesque.

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Traditional PR is Still a Fabulous Way to Stand Out

This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Christina NicholsonPodcast Transcript Back in the day, you know ten years ago, I built some form of media

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Webinar Best Practices Throughout the Customer Journey

This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Omar ZenhomPodcast Transcript I’ve been doing webinars for about a decade now and while

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Increase Profits Through Specialization

Marketing Podcast with Philip MorganPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Philip Morgan. He is a consultant at Philip Morgan Consulting who focuses on specialization and helping people find their niche. He and I discuss how to position your business to drive profit and how to become known as the expert in

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Monetize Your Expertise and Thrive

Marketing Podcast with Dorie ClarkPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income

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10 Reasons Podcast Guesting is the #1 Killer Content Marketing Tactic of All Time

Whoa. This is a bold statement, but hear me out. I have been earning a living from search engine optimization for over 12 years and I’ve tried every tactic at one time or another. Ever since Google started dropping algorithmic bombs around 2011 (think Panda, Penguin, and so on), SEO industry behavior has changed. Most

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Winning Your Dream Clients

Marketing Podcast with Jake JorgovanPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jake Jorgovan. He is the founder of Outbound Creative as well as the company Lead Cookie. He and I discuss how to find your ideal clients. Prior to starting Outbound Creative, Jorgovan ran business development for

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How to Cut Through the Noise and Clutter in Marketing Today

Marketing Podcast with Alison StrattenPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast. She and I discuss their newest book, UnBranding. Their site, show, and books all represent

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