Michelle Huff: Can you tell us more about Evergage? Andy Zimmerman: We provide a platform that helps companies personalize the digital experiences for each of their website visitors or their logged-in users, based on who they are and what they do. Companies use this to improve engagement, boost their conversions, and improve customer loyalty. Michelle: […]
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Marketing Podcast with Chris GuillebeauPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Guillebeau. He is an author, blogger, and speaker and is known for books such as The Art of Non-Conformity and The $100 Startup. He is also the founder of the annual World Domination Summit. He and I discuss his
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Marketing Podcast with Jim BrownPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jim Brown, founder and host of SalesTuners. He and I discuss sales training and techniques. Brown has spent the last 10 years helping lead two companies from $1M to more than $10M and one from $1M
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3 Digital Marketing Techniques to Get Brand Exposure Every brand develops in its own unique way. However, successful businesses share common marketing elements. If our blog has taught you anything, you know social media advertising is a must-do for small and large companies alike. But the buck doesn’t stop there. Strategizing social and growing your
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Marketing Podcast with Karen SteelePodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Karen Steele, GVP of Corporate Marketing for Marketo. She and I discuss the findings from The State of Engagement, insights on engagement from over 2,000 global consumers and marketers. The Engagement Economy—the reality that we consume
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Marketing Podcast with Jon AcuffPodcast Transcript Turns out that the secret to finishing what you start is a lot about how you actually start. What your goals are, why you set an objective, how you design your habit changes are the keys to crossing the finish line. My guest for this week’s episode of the
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Marketing Podcast with Gretchen RubinPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Gretchen Rubin, she writes on habits and happiness. She is the author of a number of New York Times Bestselling books including The Happiness Project and a new book, The Four Tendencies. She and I discuss
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Marketing Podcast with David Meerman ScottPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is David Meerman Scott, one of the pioneers of inbound marketing and author of many books including the 6th edition of The New Rules of Marketing & PR. The New Rules of Marketing & PR has been translated into
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Anyway, there are hundreds of thousands of podcasts out there, and several hundred of those are marketing-related shows. So, what were my criteria for choosing this list? Value Added First, they needed to be a value-added investment of your time. By that I mean the show should regularly offer a takeaway or two that you
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Marketing Podcast with Carson Tate Routine, process, to-do and task lists – that’s how we get stuff done right? Turns out the most productive individuals all have one thing in common and that’s a system. In search for that one, perfect system people use GTD, Franklin-Covey, Note pad, Evernote and a variety of hybrid tricks
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