Marketing Podcast with Robert Cialdini Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time. So, it’s a […]
The Science of Pre-Suasion Read More »
Do You Fascinate? written by John Jantsch read more at Duct Tape Marketing Marketing podcast with Sally Hogshead Why are you captivated by some people, but not others? Why do you recall some brands, yet forget the rest? In a distracted and overcrowded world, how do certain leaders, friends, and family members convince you to
Want to be a changemaker? Jay Wong, host of The Inner Changemaker, is a top-rated podcaster with a mission to serve purpose-driven entrepreneurs and multi-passionate creators. We met at Podfest 2017 in Orlando, FL, when Jay was a guest expert on an email marketing panel that I had the pleasure of moderating. I was quickly blown away
[PODCAST] Always Choosing Adventure with Jay Wong Read More »
Marketing Podcast with Megan HannayPodcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset. When an organization is
How National Companies Can Infiltrate Local Markets Read More »
NOW UPDATED! This post on effectively targeting cold, warm and hot traffic has been expanded and updated for 2017. Enjoy! Visitors. Traffic. Sessions. It’s all the same, isn’t it? As long as potential customers visit your site, it hardly matters how you refer to them, right? But here’s the catch: no two web visitors are alike.
How Targeting Cold, Warm & Hot Traffic Builds Successful Customer Relationships Read More »
4 Podcasts Every Entrepreneur MUST Listen To The life of an entrepreneur is definitely not an easy one. Whether you’re leading a blossoming business or running a side hustle, there’s a huge learning curve to paving your own path. Thankfully, there are an abundance of tools available to help entrepreneurs find success (this site included 😉). Business-oriented podcasts
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Marketing Podcast with Brian ClarkPodcast Transcript Community building is a big deal – so are a lot of things, but there’s no question that building and taking care of a large community of folks that trust you is a great way to build a business. My guest for this week’s episode of the Duct Tape Marketing
The Key to Success? Taking Care of Your Community Read More »
Ready to launch and grow your podcast? In this episode, you’ll learn how to strategically design and optimize your podcast with Natalie Eckdahl, the founder of BizChix.com and the BizChix podcast. Recognized as one of the top women to listen to, Natalie helps women entrepreneurs build, grow and scale their businesses. She has been featured
[PODCAST] Strategically Designing your Podcast with Natalie Eckdahl Read More »
What Metric Can Tell Us Our Content is a Unicorn? NATHAN: What are the metrics you’re going to use for the content to know whether it’s quality? LARRY: Great question. In baseball, you’ve got hundreds of different metrics. Same thing in marketing. There are hundreds of different possible metrics for your content. However, when I
How to Create Content Unicorns and Ignore the Donkeys Read More »
Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. My guest for this week’s episode of the Duct Tape Marketing
How to Build a Business Around An Unmet Need Read More »
