SPOILER ALERT: you have to be yourself in life, because everybody else is taken! Not everybody gets to do a job they care about, however. Some of us have to endure the mediocrity of the everyday humdrum. Even if it’s not torture, it is still not giving you the zeal you’d like to wake up […]
I Just Launched My Product! When Do I Iterate? (FS330) Read More »
Marketing Podcast with John Jantsch on To Niche, or Not to Niche in Your Business? There’s a big movement today of people selling advice, programs, and courses about how to build your business that all sound like this: “Find a niche, run Facebook ads to this niche. Then become specialized, and get rich.” While I
To Niche, or Not to Niche in Your Business? – Duct Tape Marketing Read More »
Recently, AWeber’s Senior Content Marketing Strategist Liz Willits analyzed more than 1,000 emails from 100 of the top email marketers. She found that the average email length is 434 words, and the average subject line length is roughly 44 characters. But if you want to stand out in the inbox, you can’t be average. Willits
Marketing Podcast with John Jantsch on Important Changes to the Google My Business Tool Do you know about the Google My Business tool? Google has been playing around with the idea of a local directory for years, but it seems like they’ve really settled into Google My Business. They’re bringing everything together under the Google
Important Changes to the Google My Business Tool [Podcast] Read More »
Marketing Podcast with Laura VanderkamPodcast Transcript Today on the Duct Tape Marketing Podcast, I visit with Laura Vanderkam. She is the author of several time-management and productivity books, including her latest, Juliet’s School of Possibilities: A Little Story About the Power of Priorities. Vanderkam is the author of several other time-management and productivity books, including
Setting Priorities to Make Time for What Matters Read More »
So, you want your podcast to be the “Next Big Thing.” Well, guess what? There are currently more than 750,000 podcasts out there, and that’s a lot of competition. That doesn’t mean you can’t grow yours or that it won’t be successful; you just have to be strategic. Despite the competition, there are plenty of reasons
How Much Work Does It Really Take to Build a Popular Podcast? Read More »
Marketing Podcast with Rachel ParkerPodcast Transcript Content, content, content—are you sick of it yet? The problem is that the need for strategic content is not going away anytime soon. The good news is that if you understand the strategic part of content creation and amplification, you won’t need to produce as much. My guest for this
Everything You Need to Know About Creating Strategic Content Read More »
Marketing Podcast with Grant BaldwinPodcast Transcript Lots of folks seem to be teaching public speaking these days, and with good reason. While becoming a sought-after and highly paid speaker may be a dream for some, learning to present your ideas in a more effective manner is a good idea for all. My guest for this week’s
Are you all ready to finally hear about the great online community platform we have been working on for the last few years? We have been putting together something we are so excited about and you should be too! Please welcome Palapa.co! Palapa is our new online community based messaging service, designed to keep you
Introducing Palapa.co – 10 Lessons From 10+ Years Running Online Communities (FS327) Read More »
It’s official. Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast, up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasts have emerged as both a viable media channel and an effective marketing one. As the field continues to
The Future of Podcasting: Where Is It Going Next? Read More »
