Podcasting is one of the most unique mediums to reach your audience in the most human way. People can listen to you while working, driving, walking, etc., which is rarely possible with any other medium. When you establish a connection with your audience by using your voice, it becomes one of the strongest forces to […]
On Friday afternoon I recorded the latest episode of The Practical Ed Tech Podcast. In the episode I shared some news about the future of Free Technology for Teachers, gave a shout-out to Dr. Scott McLeod for this thought-provoking blog post about mobile devices in schools, shared a neat tool for distributing and collecting permission
So, you want your podcast to be the “Next Big Thing.” Well, guess what? There are currently more than 750,000 podcasts out there, and that’s a lot of competition. That doesn’t mean you can’t grow yours or that it won’t be successful; you just have to be strategic. Despite the competition, there are plenty of reasons
How Much Work Does It Really Take to Build a Popular Podcast? Read More »
It’s official. Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast, up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasts have emerged as both a viable media channel and an effective marketing one. As the field continues to
The Future of Podcasting: Where Is It Going Next? Read More »
How do we stay consistent and disciplined in our business? Amidst all the different strategies and business hacks out there, what are some simple ways to build and keep the momentum? How can we do things today, so that the snowball of tomorrow helps itself down the hill? If we can harness the energy of
How Discipline and Consistency Lead to Success with Vickie Velasquez (FS322) Read More »
Podcasts can be a great way to connect with an audience, grow your brand and develop your perceived authority within a niche. But they can also make you money – as long as you know how to monetize your show. If you’re new to podcasting, check out these seven strategies that will get you generating
Spotify announced Thursday it’s testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with content using voice commands. For now, the streaming service is experimenting with the format to direct listeners to branded or original content. The initial test ads promote a branded playlist from Unilever’s Axe and Spotify Studios’
Spotify is testing voice-enabled ads that let listeners command engagement Read More »
Podcast advertising spending is expected to double to $1.6 billion by 2022, according to a study by advertising research firm WARC. This figure accounts for 4.5 percent of global audio ad spending, up from 1.9 percent in 2018. More stats. The study also found that: 78 percent of listeners don’t mind branded sponsorships because they
Podcast ads projected to grow to 4.5% of global audio ad spending by 2022 Read More »
Marketing is constantly evolving and, while Single Grain sticks to its core of content marketing, we’ve had to evolve with the advent of new platforms, new features, new media, new content types, etc. And this year is no different. I’m going to open the kimono and show you what the Single Grain marketing team has
What Single Grain’s Marketing Focus Looks Like in 2019 Read More »
Spotify announced Tuesday that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Terms of the transaction were not disclosed. “The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s leading audio platform,” said Dawn Ostroff, Spotify Chief Content Officer. Parcast
Spotify acquires Parcast storytelling podcast studio Read More »
