An engaged, passionate community around an ecommerce business can drive referrals, loyalty, and sales. But developing and growing that community is not always easy. I’m the founder of Beardbrand, an ecommerce business in Austin, Texas, that focuses on beard care and men’s grooming. This is episode 17 in my series on building an ecommerce business […]
Building an Ecommerce Business, Part 17: Growing a Community Read More »
https://feeds.feedblitz.com/-/84812557/_/pammarketingnut.mp3 Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. This is up from $1.7 billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven’t heard about influence marketing you must
10 Top Mistakes Brands Make and How to Fix Them [Podcast] Read More »
Selling manufactured goods directly to consumers, with no retail middlemen, has exploded on the internet. An entrepreneur with an idea for an original product can design it, find a manufacturer for it, and sell it online via any number of sophisticated ecommerce platforms. I’m the founder of Beardbrand, an ecommerce business in Austin, Texas, that
Building an Ecommerce Business, Part 16: Custom Manufacturing Read More »
Content marketing for ecommerce businesses is much more than a sales pitch. Done well, it connects with prospective customers and tells the story of a brand. I’m the founder of Beardbrand, an ecommerce business in Austin, Texas that focuses on beard care and men’s grooming. This is episode 15 in my series on building an
Building an Ecommerce Business, Part 15: Content Essentials Read More »
Podcasting had a banner year in 2018. The medium had “explosive” growth in listenership, according to Edison Research, which found that more than half of Americans now say they’ve listened to a podcast. Several trends contributed to that growth – from Hollywood adaptations bringing more attention to top podcasts, to the snowballing popularity of short-form
10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. Podcasts have become a powerful way to offer valuable content to your target audience and strengthen your content marketing strategy. For many,
I see a lot of growing buzz around podcasts and podcasting in general. It’s kind of interesting and yet weird seeing as I’m a self-proclaimed audio freak and have been listening to podcasts and audiobooks for years. Being an early adopter feels slightly rewarding in a sense that podcasts, this relatively unknown thing I’ve been
Why Podcasts Are the Next Big Thing for Marketers Read More »
It seems these days everyone has a podcast, and with more than half of the US population taking up listening to podcasts it’s a great way to share information and keep users engaged with your content. According to a study by the Interactive Advertising Bureau, in 2017 the US market for podcast ad spend was
If you’re in business, customer acquisition and retention is one of the most important things for your company. Getting new customers and having returning ones through positive customer experience can make or break your revenue. We’ll be looking at the newest customer acquisition trends, analytics and much more. Let’s say you’re looking at the data
Customer Acquisition Trends for 2019 & Beyond (with FAQs) Read More »
Anyone and everyone who owns, runs, and/or manages a WordPress website needs to keep their WordPress skills and knowledge up to date. Whether you are a business owner with a WordPress site or a content manager hired to run a WordPress site on behalf of an employer, the more you know about how this open-source
