No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business is overwhelming. The demand for content in the form of visuals, video, audio and the list goes on is growing out of control. Plus, trying to keep up with the rate of innovation happening […]
Selling apparel online is notoriously competitive. The margins are thin, typically. With hundreds of SKUs for size and color and styles, inventory management can be complicated — especially when the items are custom manufactured. This is episode 10 in my series on building an ecommerce business from the ground up. The previous sessions are: For
Building an Ecommerce Business, Part 10: Selling, Manufacturing Apparel Read More »
A fundamental decision for many ecommerce entrepreneurs is whether to sell on Amazon. The potential is high, but the competition is increasing tough, among other risks. I am the founder of Beardbrand, an Austin, Texas-based ecommerce business that focuses on beard care and men’s grooming. This is episode 11 in my series on building an
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“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” — Sun Tzu, The Art of War Understanding the difference between marketing strategy and marketing tactics is a critical step toward turning those SMART goals you set into reality. Listen to the audio now, or read the transcript
Marketing with Clarity & Confidence: Analysis and Strategy [Podcast] Read More »
Setting goals is setting yourself up for success. Goals keep us in the moment and in the game, keep us focused on our why, keep us working when it’s not so fun, when we’re feeling that grind. But how do you set goals that actually work? How do you take them from nebulous to doable?
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Producing quality videos is immensely difficult. Many ecommerce businesses spend large amounts of money generating video content that few consumers watch. But with the right mindset and strategy, viewers will engage with your videos. YouTube could become a successful channel for your business. I am the founder of Beardbrand, an Austin, Texas-based ecommerce business that
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PIX1861 / Pixabay When people think of podcasts, they most likely think of their favorite one to listen to or the best episode they’ve heard lately. Rarely do IT consultants consider the podcast as a valid outlet for public relations marketing, company branding, or even branding themselves as a thought leader. Which is too bad,
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There’s nothing worse than failing to create a spark of imagination. Thinking outside the box is essential if you want to come up with fresh ideas and free yourself of your mind’s limitations. A great way to get a creative flow going and tap into your imagination is to listen to podcasts. According to a
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In an age of tweets, memes and fast fact overload, there’s something refreshing about podcasts as a medium to keep up with the ideas and knowledge you need in your life, and in your work. It also certainly beats reading another ebook, company memo, or…blog post? Oh no… 🤔 Anyways, in those transition moments throughout
2018’s Best Podcast Episodes for Email Marketers Read More »
Startups and seasoned merchants alike can run into hiccups with managing customer service. Is it better to do it in-house or to outsource? Should you hire someone from the start? This is episode eight in my series on building an ecommerce business from the ground up. The previous installments are: For this interview, I spoke
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