Podcasts

Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019

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Self-made marketing expert Neil Patel released a video titled, How Digital Marketing Will Change in 2019. Patel outlines 7 Trends that all businesses and content producers should embrace for successful digital marketing in 2019: “Digital marketing is going to change in 2019,” says NeilPatel. “What’s been working for the last few years is not anymore. […]

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Building an Ecommerce Business, Part 6: Finding Employees

Podcasts /

Without the right people, a new ecommerce business would almost certainly fail. Refining the hiring process can help find the perfect candidate. This is the sixth episode in my series of conversations on building an ecommerce business. The previous installments are: For this interview, I spoke with Ayman Al-Abdullah, president of AppSumo, a daily deals

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Building an Ecommerce Business, Part 4: Copywriting Counts

Podcasts /

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for emails, social media, or product descriptions — will give your online store a personality to stand above competitors. In this fourth installment in my series of conversations about building

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Building an Ecommerce Business, Part 5: Advertising Options

Podcasts /

Knowing where to advertise can be daunting to new and experienced ecommerce entrepreneurs alike. There are many options, and it’s often unclear which will fit your business. Digital marketing agencies can provide some answers. I am the founder of Beardbrand, an Austin, Texas-based ecommerce business that focuses on beard care and men’s grooming. This is

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The PPC Newsflash: Take Advantage of the New Google Text Ad Changes

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We know that responsive search ads can include up to 3 headlines and 2 description lines, but Google just announced that starting at the end of August, you can include a 3rd headline and 2nd description in regular text ads. Additionally, your description lines can be up to 90 characters each. What do you do with

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Introducing The DigitalMarketer Podcast (And an Easy Way to Win Tickets to T&C 2019)

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This has been a long time coming and we’re so excited to finally share the news that The DigitalMarketer Podcast is now available! [Listen on iTunes] This brand new podcast is hosted by DigitalMarketer’s very own Director of Content, Garrett Holmes, and Content Producer, Jenna Snavely. And, as you can see below, we’ve got a

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7 Reasons Why Your Business Needs a Podcast (It’s Easier Than You Think!)

Content marketing, Marketing, Podcasts /

Always on the hunt for ways to grow his financial and insurance advisory firm, Ken Greene recently turned to a less conventional form of marketing: He started a podcast. With just under 20 episodes released, the audience for the Engineer of Finance is growing and attracting inquiries from prospective clients across the country. “It might be

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The Most Important Question to Ask Before Launching a Podcast

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Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. There’s a lot to consider, and therefore, a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: “Are you any good

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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

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For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. With the success of high-profile series like Serial and S-Town, highly successful

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