42% of Gen Z and Millennials Couldn’t Spot a CGI Influencer
Some 42% of Generation Z and Millennials who follow influencers don’t know those influencers are actually Computer-Generated Imagery (CGI), according to a research by Fullscreen. In today’s world more and more influencers are used by companies to leverage their goods and services. Unwittingly more than half (55%) have even made a purchase based on the […]
42% of Gen Z and Millennials Couldn’t Spot a CGI Influencer Read More »