Let’s just get right to it… Here is the formula for doubling sales… L x C x M x f = GP Where… L = leads C = customers M = margin f = frequency of purchase It looks like this… Leads x Customers x Margin x Frequency = Growth Potential Doubling any of the […]
Want to Double Sales? Pull One of These 4 Levers Read More »
Ah…copy. It’s the life-blood of any landing page and ought to be tested often. (RELATED: [DOWNLOAD] The 15-Point Landing Page Audit) One of the best things about any copy test is that they are easy to run. Before you get the pitchforks—I’m not saying writing copy is easy, because it is, in fact, very hard.
5 Copywriting Elements to Test on Your Landing Page Read More »
It makes sense, right?… “To market a product or service properly, the first thing you must do is get clear on WHO your ideal customer is, where they are hanging out, what their challenges are…” You know building a customer avatar (some call it a buyer persona) would have a huge impact on your marketing.
Customer Avatar Worksheet | Download the Free Template Read More »
This little baby generated 35,859 leads in 60 days… It’s called a Lead Magnet, and if you don’t have one — or don’t have a good one — this article could literally change your life. Lead Magnet — noun — an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact
Lead Magnets | 9 Lead Magnet Ideas with Examples Read More »
No one is safe… …except maybe digital marketers. Forged in a world of constant innovation, evolving platforms, and cutting-edge strategies, digital marketing has the unique luxury of endurance in the job market. Maybe you’re looking for a new career path that’s not in danger of becoming obsolete. Maybe you’re already working in digital marketing and
Over a year ago, I did a live critique of DigitalMarketer Lab Members’ landing pages on our weekly Office Hours webinar training. During that Office Hours segment, I identified four main landing page criteria that every landing page must consider. Now, I’ve expanded that list with a 15-Point Audit across those four categories that will tell
Landing Page Optimization | 15-Point Landing Page Audit Read More »
