“Just wanted to let you know your campaign has a limited budget. You’re hitting your goals so might as well raise it!” I’m guessing I’m not the only one who hears this from platform reps, account executives, and sales associates. In a perfect world, every client has an unlimited budget restricted only by the maximum […]
Facebook has continued to release the campaign budget optimization option to advertiser accounts. If you cannot find this setting during the campaign set up process, you’ll likely have to wait a bit longer for the feature to be available in your account. Campaign budget optimization is another automated tool in Facebook that allows advertisers to
Maximizing Facebook Campaign Budget Optimization Read More »
“How much money should we spend on PPC this year?” “How many sales can we get with X amount of budget?” “We are looking at expanding into ____ platform, how much budget should we allocate?” In the five years I’ve worked at Hanapin, these types of questions from clients are becoming more and more
How Much Should I Spend: Aligning PPC Budgets to Goals Read More »
June 14, 2018 Budgeting can be a tricky thing. Oftentimes we run into one of the following situations: Performance has been steady, but we’re limited in what we can spend. Wow we want to grow the account. The client comes to us asking if we could spend more, if so, how much more? What will
Identifying Budget Increase Opportunities | PPC Hero Read More »
October 6, 2017 Hold on to your hats PPC’ers, as Google has announced a big update to AdWords Daily Budgets. As of October 4th, campaigns will be able to spend up to two times the average daily budget. This means on occasion, Google will over-deliver your ads, causing your account to overspend up to twice
