The power of paid media extends far beyond the scope of organic reach. As opposed to organic media, such as SEO, content marketing and social media posts (but not sponsored posts), or earned media, such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate […]
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Remarketing is considered one of the most indispensable tools in digital marketing, and for a simple reason: it allows you to deliver engaging, highly-targeted ads to your website visitors who didn’t convert. Indeed, not all people who visit your website the first-time will convert immediately. However, that doesn’t always mean that they’re not interested with
PPC Remarketing Tips That Will Improve Your Campaigns [Infographic] Read More »
It’s a good thing if you’re running, or thinking of running, a Pay-Per-Click campaign. There are a number of benefits whereby PPC can be cost effective, targeted, measurable, fast, and customizable. In fact, many marketers constantly look for ways to increase their ROI using PPC. However, it’s easy to get lost in the shuffle and
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There is a saying that goes: “Good artists copy; great artists steal.” The same concept is applicable to PPC strategies. Marketers don’t need to reinvent the wheel, but rather find the leaders in their niche to evaluate the success of their rivals and outperform their results. The good news is that there are a lot
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Website owners and marketers always struggle to reach the top of the search engine results page. SEO allows them to succeed and maintain their positions, but often it’s never quite enough. To see even better results and thus improve your business’ ROI, you should constantly be looking for other ways of getting your product or
5 SEO Tips You Need to Know to Succeed in Your PPC Campaign Read More »
The holidays are truly the most important time of the year for retailers. Consider the data: according to the National Retail Federation, holiday sales will increase 3.6-4% by the end of 2017. In most sectors, holiday sales account for up to 30% of a business’ revenues (almost $680.4 billion U.S. dollars), up from about 25% last
How to Use PPC Advertising to Get the Most Out of the Holidays Read More »
Pay-per-click advertising has become one of the most effective tools available in online marketing. When compared to social media, search engine optimization, content marketing and so on, it stands alone in its potential to see an almost immediate boost in traffic and conversions. Keep in mind, however, that it’s a multifaceted discipline that’s easy to
15 Innovative Approaches to Improve Your Pay-Per-Click Campaigns Read More »
In 2000, when the tech crunch was in full effect, an ambitious search engine company named Google launched the beta version of AdWords with just 350 advertisers. Fifteen years later, Google had earned nearly $52 billion in net annual ad revenue, representing 77.8 percent of all search ad revenue in the United States and 30 percent of
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