PPC keywords

A beginner’s guide to using negative keywords in PPC

Let’s set the scene. You’ve signed up to Google Adwords, entered your payment details, maybe even created a few ads and got to grips with the different types of matches for keywords. You may even have gone ahead and sent your ads live. Easy enough. But you are fully aware that it doesn’t end there. […]

Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)

broad match, exact match, phrase match, PPC, PPC keywords, SEO BLOG / Good To SEO / 1 Comment

Google AdWords offers three major keyword match types – broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget. Choosing the right keyword match types can help you target your ads better so you get higher-quality

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