Since launching the PPC Hero Job Board, we’ve had a variety of new employers, both brands and agencies, post 20+ new jobs on the board, with more being added every week! Here’s a look at newly posted positions: CheggRole: Performance Marketing Manager (Paid Search) Chegg is looking for a creative, results-oriented and hands on Performance Marketing Manager […]
This past Wednesday, The Washington Post reported that brand ads were still showing up on polarizing and misleading sites, despite recent efforts to stop it. The article in particular pointed out how cheerful green ads for the Girl Scouts showed up next to content about Muslim invaders and faked mass shootings. Not good. The Survey Takes
Survey: Are you still worried your ads will show up in the wrong places? Read More »
For over a decade, PPC Hero has diligently posted everything you needed or wanted to know about PPC. Whether its search, social, display, programmatic, analytics, excel, etc – we LOVE talking about it, sharing ideas, and being an integral part of the community. The industry of PPC is fairly small and as an agency that
We talk a lot about PPC on this blog (I mean, duh, PPC Hero 🙂 ), but we don’t talk a lot about our company, Hanapin Marketing, the producers of this blog and the conference series, Hero Conf. Every week, the same people that are running client accounts, solving problems, and strategizing for the future
You can’t have an outstanding team without an outstanding culture Read More »
If you were stoked about us chatting about the Amazon Advertising rebrand, you won’t even need your coffee on this Friday morning. BECAUSE, as the PPC industry always keeps us on our toes, Google announced yet another high-impact update to exact match keyword targeting just last night. Exact match is now more dependent on the
More Breaking News: Amazon Rebrand + Exact Match Update Read More »
Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform. These updates are part of Amazon’s continued push to make advertising on Amazon easier for agencies and in-house managers. The updates include tools now available for both vendors and sellers,
Amazon Seller Central & Vendor Central Campaign Manager Updates Read More »
July 19, 2018 Google is all about the need, the need for speed. Specifically, your site speed with the latest Google Indexing update launched on July 9th. Called the “Speed Update”, Google has introduced site speed as a ranking factor for mobile web pages on the SERP. Gasp Really, I don’t expect this to come
June 28, 2018 Google announced yesterday (June 27, 2018) that it is rebranding its advertising suite of products, consolidating some services and revising others. The reasoning behind the change, as Google’s official announcement of the consolidated networks points out, is multi-fold: …marketers have more opportunities to reach consumers across channels, screens and formats.Advertising on Google
AdWords is Dead: Google Simplifies its Marketing Brands Read More »
May 29, 2018 The final list is ready. Are you ready? Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. This year, we had over 25,000 votes! BEFORE YOU SCROLL DOWN, READ THIS FIRST! While we love the
May 7, 2018 You’ve probably noticed that there has been a slew of updates in the PPC world over the past few months. If you’re feeling overwhelmed by them all, you’re definitely not alone. From Facebook news feed changes to the GDPR madness to Quora updates, our experts have compiled the most important updates and
From Facebook to Quora: 8 Ad Updates You Need Today Read More »
