As paid search practitioners, we want to make sure that we’re able to measure the full impact of our campaigns. Without robust and reliable analytics and CRM setups, this can be difficult. The good news is that Google Ads, Bing, and Google Analytics offer several options that can give you a full-funnel view of performance […]
How to Report on the True Impact of Paid Search Campaigns Read More »
There has always been debate over which agency pricing model is best to incentivise your agency towards the same goals that you have been set by management. In this article specifically we’re going to look at the model of charging clients based on performance, also known as the CPA (cost per acquisition) model. There are
Why paying your PPC agency on a CPA model just doesn’t work in the fashion sector Read More »
At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising. In this session, John Denny (formerly of Bai, currently Cavu Venture Partners) and Luis Navarrate Gomez (LEGO) gave real strategies for how they leveraged both paid and organic search on Amazon to grow their companies. Bai grew from
Amazon Advertising tips from Bai and LEGO Read More »
Getting PPC and SEO to work together effectively is always a key goal, whether we’re managing just one of the channels or both of them. Although it sounds easy in principle, it’s generally not. A typical request cropping up is around sharing top-performing PPC ad copy by category and using this to update meta descriptions. Sharing
How should PPC and SEO work together to gain visibility? Read More »
For the longest time, I and the PPC industry as a whole, have defaulted and still in a lot of circumstances still default to a Google Paid Search first strategy. Google Ads is still the number 1 platform, and is still required in any digital marketing strategy. It can produce great results, but in some
4 Reasons for Preferring Facebook Ads Over Google Ads Read More »
An element of social marketing that differentiates it from other forms of paid media is the creative element of the ads. Unlike text or product ads, social marketing relies heavily on enticing imagery in order to create engaging content for the target audience. However, if your business doesn’t have the resources to host a photo
How To Spice Up Your Paid Social Imagery Read More »
We’ve all been there — You have a client who wants to run on a channel you’re unfamiliar with. You do what we all do and start to dig in to learn the ins and outs the best you can. There’s A LOT to take in with all the various Paid Social engines, creative platforms,
Help! My Client Wants to Run Paid Social – Where Do I Start? Read More »
Most people are used to seeing ads pop up based on their browsing behaviour or previous search history. Had a little browse for cosy jumpers on ASOS recently? Oh look: an ad for even MORE cosy jumpers. Standard. One thing that may be a little less obvious, however, is personalised landing pages (i.e. a personalised
What are dynamic landing pages and why should you use them? Read More »
If you’ve had a presence on Facebook for a while, you’ll remember the good old days when it was possible to show up in many of your followers’ newsfeeds with organic posts. Unfortunately, over the past few years, this has become ever more difficult as Facebook continues to favor promoted content. The main reason for
6 Tactics to Show Up in a Facebook Feed without PPC Read More »
Strategy. What is your strategy? As an agency, our team responds to that very question on a daily basis. How do we respond? I remember my very first week working at Hanapin Marketing. I was working in a REDBOP group (for information on what REDBOP is, see “super awesome opportunity” in the dictionary and you
Thinking About PPC Strategy | PPC Hero Read More »
