Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any CMO or marketer, and it’s no different in the world of search. It can be difficult for brands to find the right blend of PPC and […]
Google’s UI isn’t the only thing that’s changing – Google is now expanding their text ads to include 3 headlines AND an extra description line, and we’re not mad about it. Tell me more… Currently, Google allows 2 headlines at 30 characters each, with 1 description line at 80 characters for an expanded text ad. At
What You Need to Know About Google’s New Expanded Text Ad Format Read More »
Controlling the search position of your brand is very important to your business. However, this has become increasingly difficult due to changes in Google brand policies that have opened the door to competitors stealing (or buying) your brands traffic and business. Puneet Vaghela, Head of Paid Search at PHD UK, a global communications planning and media
The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Newaz Chowdhury My name is Newaz but I also go by Oz. I help run marketing projects within my company. I help with keyword research for SEO/PPC marketing. I project manage our SEO
Google’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). Total paid clicks grew 33% year over year, while the cost per click dropped 11%.
Have you ever wished that you could see how your competitors advertise on Facebook? What images do they use and what messages are they testing? Maybe it’s because you need some fresh ideas for your own advertising or you just want to keep an eye on them. Either way, your wish has now been granted.
When looking back on summer 2018, it’s hard to ignore the optimism that’s been in the air. Sunny weather? Check. England football triumph? Almost! AI as the next big thing in digital marketing? Try and count the number of articles, blog posts and sound bites that you’ve encountered over the last month which cite AI
Why AI and international paid media is a match made in hell Read More »
July 25, 2018 Ad Testing Reviewed Over the past decade, ad testing has, for the most part, been a simple A/B test. Change messaging or URLs and see which ad performs best through a 50/50 split serve. Then after enough statistical significance, see which ad performed best based on the CTR and other KPI metrics
Conventional Ad Testing Is Dead, Long-Live AI Testing Read More »
Digital advertising is a relatively new discipline—at least when you consider how many years businesses have been messaging consumers to promote or sell a product or service. In the age of digital, online advertising is one of the most effective ways to expand your reach, find new customers and boost your bottom line. However, the
The Language of Online Advertising—Concepts to Master for Success Read More »
Note: as of July 24, 2018, Google AdWords is now called Google Ads Despite what some people believe, Google has said many times that SEO is not pay-to-play: advertising with Google AdWords will not improve your organic search rankings. At least, not directly. But there are ways you can use AdWords to help improve your SEO strategy.
6 Ways Google AdWords Can Boost Your SEO Results Read More »
