PPC

Shady competitors’ tactics and how to beat them: negative marketing resources

Content, Content marketing, Customer Reviews, external links, PPC, SEO BLOG /

While the web has offered the businesses the huge number of new marketing opportunities, it has also brought an increased insecurity. It’s too easy to lose your web traffic (which in many cases constitutes 80% of your leads) in one day. Besides, business presence is subject to other major risks including ruined reputation and data […]

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What to do about competitors bidding on your brand terms in paid search

bidding war, brand name bidding, competitive bidding, paid search, PPC, SEO BLOG /

Finding a competitor in position 1 for your brand terms can be frustrating. If this happens to you, here is what you can do. Many advertisers consider bidding on competitor terms an easy win, especially if they are unmarked and the truth is, it can be. It is after all your most valuable search engine traffic,

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ICO marketing in 2018: from SEO to PPC

Advertising, ICO, Initial Coin Offering, investors, off-page seo, On-page optimisation, PPC, PR, SEO, SEO BLOG, Venture Capital, video /

Initial Coin Offerings (ICOs) were the talk of the town in 2017.  There were 435 ICO projects deemed successful in 2017, raising an average of $12.7 million. In total, over $5.6 billion was raised in 2017, a 40-fold increase from the $96.3 million raised in 2016. ICO’s are rapidly replacing the traditional forms of venture

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How to expand search marketing reach in the slow season, part 1: Quora

PPC, quora, Search Marketing, SEO BLOG /

Most businesses typically have a slow season when consumers don’t think of purchasing their services or products. Despite effective and well-built paid search and social programs, they’re often faced with the challenge of exhausting what they have within their core channels. So how can they avoid getting into the slump of low volumes and grab

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Why Google Shopping is dominating retail search marketing

Adthena, Amazon Shopping, Google Shopping, partner, PPC, SEO BLOG /

As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks. This is especially true of the non-branded, broader search terms that are typical of the early stages

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5 advanced Google AdWords features to enhance your PPC

PPC, SEO BLOG /

Google AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but beneath the seductive simplicity of this input-output relationship lies a highly sophisticated technology. Within this article, we round up five advanced features that can help you gain that vital competitive advantage. Google

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Here are the key metrics and templates you need to create a PPC report

PPC, PPC report template, ppc reporting, SEO BLOG /

PPC data can be overwhelming. The more you dive into it, the more complicated it can get. And when creating a PPC report to present your campaign results to others at your company, you need your data to be as easy to understand as possible. What’s most important when putting together your first PPC report is

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An introduction to advanced audience targeting in AdWords

AdWords audiences, Audience Targeting, Google AdWords, PPC, SEO BLOG /

A topic that is hugely important for any marketer is that of targeting – making sure your budget gets spent on the people most likely to buy from you. With all the features available to us across digital advertising platforms, we’ve never had it so good. Yet most marketers I speak to at events are unaware

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ClickZ Buyers Guide | Bid management platform review: Kenshoo

Bid Management, bid management software, Bid Management Tools, Kenshoo, MarTech, paid search tools, PPC, SEO, SEO BLOG, social /

Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors. The first in the series is dedicated to bid management platforms. With more than $90 billion spent on paid search in 2017, these software

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