In Parts 1 and 2 of this B2B blog series, we discussed how to effectively use different channels for your B2B efforts as well as how to build your audiences, then segment and leverage the right content for mid-funnel remarketing and your overall nurture program. In the last part of this series, we are going to […]
The 2018 guide to B2B sales, Part 3: Use CRM data for lasting benefits Read More »
Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors. The first in the series is dedicated to bid management platforms. With more than $90 billion spent on paid search
ClickZ Buyers Guide | Bid management platform review: Acquisio Read More »
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Search Engine Watch sister site ClickZ has just launched the first report in its new series of buyers guides, which aims to to disentangle and demystify the martech landscape for marketers. The guide, which focuses on bid management tools, covers a range of market leading vendors and draws on months of research and more than 1,600 customer
Mystified by martech? Introducing the ClickZ Buyers Guide series Read More »
On February 22nd, leading digital media agency Brainlabs hosted the latest in its series of PPC Chat Live events at its London HQ. With speakers from Google, Verve Search, and of course from Brainlabs too, there were plenty of talking points to consider and digest. In this article, we recap the highlights from an enlightening event.
Over the last few years, everyone in advertising is talking about the rise of mobile and how desktop is becoming less and less dominant. That fact still holds true, but there is another piece. Video in particular is on the rise, specifically on mobile. Facebook and Google are at the forefront of this with both of their platforms.
While Google and Bing might be your main breadwinners for paid search, don’t count out little-used platform Yahoo Gemini to gain some efficiency. Iterations of Yahoo Gemini have been around since February 2014. Starting as a way to leverage mobile and tablet traffic, Gemini’s main focus in those early days was on native ads. These
Our Client Tried Yahoo Gemini And Saw Impressive Results Read More »
If you are a business looking to dive into display advertising, it can be overwhelming. In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to make sure you’re designing and promoting worthwhile ads in a proper venue. Here we’ll go over
Where is the biggest opportunity in marketing at the moment? According to Sophie Moule, Head of Marketing at Pi Datametrics, it’s the sheer amount of customer data that we can get from search. With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there
How to deliver a data-driven search marketing strategy using customer intent trends Read More »
In Part 1 of this series, I broke down how to effectively use different channels for B2B efforts – from demand generation channels like Facebook, LinkedIn, and Pinterest to get in front of highly relevant audiences to paid search to capitalize on audiences with intent. I also touched on optimizing the landing pages/content you should
The 2018 guide to B2B sales, Part 2: Segmentation, content, and nurtures Read More »
