PPC

Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search

Adthena, Ashley Fletcher, future of paid search, Google AdWords, Industry, paid search in 2018, PPC, PPC trends, SEO BLOG / Good To SEO

In 2017, Google rolled out 43 separate updates and changes to its AdWords platform. From showing local information to display ads to the launch of Smart Display campaigns to visibility over landing page performance, each update from Google – whether big or small – has an impact on the way that PPC practitioners and search marketers go […]

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Google and Facebook Claim 60% of 2017 Digital Ad Spend

PPC, SEO BLOG / Good To SEO

Implications of the Duopoly’s Market Grip on your Digital Strategy The power and influence of Facebook and Google gets stronger every year and will have a major impact on your digital marketing strategy for 2018. Commentators in the digital marketing space told us last year that the two major online players of Google and Facebook

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The must-have tools for paid search success

Custom AdWords scripts, Google AdWords, paid search tools, PPC, PPC Tools, SEO BLOG / Good To SEO

Paid search marketers look to technology to provide them with a competitive advantage. AdWords is host to a range of increasingly sophisticated features, but there are also numerous third-party tools that add extra insight. Below, we review some of the essential tools to achieve PPC success. The paid search industry is set to develop significantly through

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A beginner’s guide to using negative keywords in PPC

AdWords keywords, keyword match types, Negative Keywords, negative match keywords, Negative Matching, PPC, PPC keywords, SEO BLOG / Good To SEO

Let’s set the scene. You’ve signed up to Google Adwords, entered your payment details, maybe even created a few ads and got to grips with the different types of matches for keywords. You may even have gone ahead and sent your ads live. Easy enough. But you are fully aware that it doesn’t end there.

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How to get started with Facebook advertising: A step-by-step guide

Facebook, Facebook advertising, paid social media, PPC, SEO BLOG, social, social advertising / Good To SEO

Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its News Feed – but the same doesn’t necessarily apply to its paid advertising options. Facebook has seriously invested in presenting a large number of options for marketers and business

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How creating relevant experiences can boost your clicks on local search ads

click-through rate, CTR, Local, Local Search, local search ads, PPC, SEO BLOG / Good To SEO

We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still getting our collective heads around is what this change means for us as marketers. Consumers have different expectations of the information they want when they search for “running shoes” at 9am

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SEO’s Long Tail Keyword Problem

& Tools, Business Thoughts, Content Strategy, PPC, SEO, SEO BLOG, Tips, Tricks / Good To SEO

So often when we think about the long tail of search, we think of the prevalence of phrases with three, four, five or more words. Today I’m asking you to think of long tail keywords differently. That long tail is affecting another long tail that I have yet to hear a lot of people talking

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[Report] Why should marketers care about transparency in paid media?

advertising industry, Industry, paid media, paid search, PPC, Procter & Gamble, Programmatic Advertising, SEO BLOG, transparency / Good To SEO

Paid media transparency has become an increasingly pressing industry issue over the last few years. In January 2017, Chief Brand Officer of Procter & Gamble (P&G) Marc Pritchard drew attention to the issue of dishonest agency advertising practices, after an unpleasant surprise in its dealings with one agency led to the company reviewing all of

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Facebook Algorithm, AI, AMP & YouTube

AI, AMP, AMP testing tool, Artificial Intelligence, Blogging, business owners, channels, Content marketing, Digital Marketing, digital marketing agency, entrepreneurs, Facebook, Facebook's algorithm update, Google, lead generation, Mark Zuckerburg, marketers, monetization, organic reach, PPC, SEMrush, SEO, SEO BLOG, Social Media, Stephen Hawking, subscribers, video, YouTube / Good To SEO

This Week in Digital Marketing: Facebook Algorithm, AI, AMP & YouTube Skip to content Home Digital Marketing This Week in Digital Marketing: Facebook Algorithm, AI, AMP & YouTube Monetization Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! From the mouth

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Get 2018 started with an updated multi-channel digital marketing strategy

Content, Content marketing, Email Marketing, Google AdWords, Industry, lead generation, multi-channel marketing, PPC, SEO BLOG, social / Good To SEO

Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points? This means that reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding

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