Google updated their Grants program for nonprofits last month, which includes significant changes for participants. The company initially shared these updates with advertisers on Dec. 13, 2017. Review the complete policies list. Advertisers must maintain a 5% click-through rate; failing to meet this two months in a row will result in account suspension The previous $2 maximum […]
Whether you’re a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is tough. Use the wrong channel and you potentially ruin the maximum success of your whole campaign. Thankfully, there are ways to decide which is the best for your business and which will
Search advertising vs. display advertising: Which delivers the best returns? Read More »
About Our Guest Blogger At Seer, we don’t just care about our team’s careers when they work here — we care about them long after they leave. David Karalis is a Seer SEO alum who moved on five years ago. Through our Alumni Network, we’ve been able to keep connecting and pushing each other forward.
What Cannabis Can Teach You: Navigating an Industry with Heavy Advertising Restrictions Read More »
Businesses tend to have a huge marketing push right before, and often during, the holidays, but often times these marketing campaigns fizzle out after the new year. It’s easy to dial back your marketing efforts and budget after a busy season, but if you’re smart you’ll keep that momentum up well into the first months
High-level search marketing: How to keep your momentum from the holiday season going Read More »
With the advent of machine learning in various facets of our lives—whether it be at home, with personal AI assistants like Alexa, or at work—the technological and digital landscape is rapidly changing. The nature of search has begun to shift and adapt in response to these changes as well. Digital marketers, often find ourselves working
Adwords Smart Bidding & Automated Bidding Strategies Read More »
If you’ve ever made the switch from B2C or ecommerce to B2B marketing, you know there’s a world of difference. B2B offerings are generally much more expensive, with a very long lead-to-close time, and marketing needs to be addressed in a different and strategic manner. In B2B marketing, you must reach users at every point
The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture Read More »
Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible extent. This is often easier said than done, however, because running such a campaign can be a time-consuming and expensive process. But there is a way to achieve this despite a limited budget
6 AdWords metrics you should optimize for better ROI Read More »
In case you haven’t heard the news, there are new policies in effect that will govern the use of Adwords grant money. These new policies went into effect on January 1st and effect all accounts that use grant money. There are several changes that happened which everyone needs to be prepared for. I will go
Facebook is growing by leaps and bounds. Marketers are spending billions yearly to reach their target audience with Facebook Ads. However, Facebook looks more like a socializing platform than a place where people can buy things. This is because most users are not thinking of buying when they are on the platform. A graph from
Google had a lot of AdWords updates in 2017, and there were several that had a huge impact on how can we optimize and change our strategy. For some runner-up examples, custom intent for display, smart display including life events, sharing negative lists across accounts, view-through conversions for Gmail Ads, and much more. This post
